apu econ600 full course latest 2016 january [ all discussions all assignments and both research projects]

Question

week 1

Consider an American automaker like GM with almost 400 production facilities located in 37 countries and sales in over 150 countries! To maximize profits, what decisions does GM have to make in regard to pricing and production?

Your initial post is due by Day #4 (Thursday) of the course week and should be at least 250 words in length. Your responses to at least one other is due by day #7 (Sunday) of the course week and should be at least 75 words in length.

week 2

Small mistakes are the stepping stones to large failures. How might this saying apply to this lesson, and do youWhy is knowing (or estimating) the product demand so crucial for a firm?

In your response, include an example of a business that has suffered from poorly estimating the demand of its products. Evaluate how or why the business made such a mistake.

week 3

Why is knowing (or estimating) the product demand so crucial for a firm?

In your response, include an example of a business that has suffered from poorly estimating the demand of its products. Evaluate how or why the business made such a mistake.

Your initial post is due by Day #4 (Thursday) of the course week and should be at least 250 words in length. Your responses to at least one other is due by day #7 (Sunday) of the course week and should be at least 75 words in length.

week 5

Honda uses flexible plans in the manufacturing of its cars. Discuss whether this method of production results in optimum output. For further information, read The Wall Street Journal, September 23, 2008, p. B1. How to Access the Wall Street Journal through the Online Library:

Go to the Online Library/Article Database page.
Click on “Journal Title Search”.
Type in “Wall Street Journal”.
From the list of results, click on “Wall Street Journal. Eastern edition” from ABI/INFORM Complete.
Use the search box entitled “Search for articles within this publication” to find articles by topic within the Wall Street Journal.
The article can be accessed directly at:

.wsj.com/article/SB122211673953564349.html”>http://online.wsj.com/article/SB122211673953564349.html

Your initial post is due by Day #4 (Thursday) of the course week and should be at least 250 words in length. Your responses to at least one other is due by day #7 (Sunday) of the course week and should be at least 75 words in length.

week 6

Discuss whether economies of scale have any relevance to such companies as Walmart.

Your initial post is due by Day #4 (Thursday) of the course week and should be at least 250 words in length. Your responses to at least one other is due by day #7 (Sunday) of the course week and should be at least 75 words in length.

week 7

In the hope of high returns, venture capitalists provide funds to finance new (start up) companies. However, potential competitors and structures of the market into which the new firm enters are extremely important in realization of profits. Among different market structures, which one do you believe provides the highest possible return for a new company and why?

Your initial post is due by Day #4 (Thursday) of the course week and should be at least 250 words in length. Your responses to at least one other is due by day #7 (Sunday) of the course week and should be at least 75 words in length.

week 1

Samuelson and Marks, Chapter 1, Problem #3, p.17

Suppose a soft-drink firm is grappling with the decision about to market a new carbonated beverage with 25 percent fruit juice. How might it use the six decision steps to guide its course of action?

Complete this essay in a Microsoft Word document, with a minimum of 300 words, APA formatted and then submit it as Assignment 1 by midnight, Day 7.
As a reminder, you do not have to submit any assignment to turnitin. This is done automatically for you when the assignment is submitted to the class.

week 2

Assignment Instructions
Samuelson & Marks, Question 4 page 17, questions a through d.

Listed here are several examples of bad, or at least questionable, decisions. Evaluate the decision maker’s approach or logic. In which of the six decision steps might the decision maker have gone wrong?(a) Mr. and Mrs. A recently bought a house, the very first one they viewed.(b) Firm B has invested five years and $6 million in developing a new product. Even now, it is not clear whether the product can compete profitably in the market. Nonetheless, top management decides to commercialize it so that the development cost will not be wasted.

(c) You are traveling on a highway with two traffic lanes in each direction. Usually traffic flows smoothly, but tonight traffic moving in your direction is backed up for half a mile. After crawling for 15 minutes, you reach the source of the tie-up: a mattress is lying on the road, blocking one lane. Like other motorists before you, you shrug and drive on.

(d) The sedative thalidomide was withdrawn from drug markets in 1962 only after it was found to be the cause of over 8,000 birth defects worldwide. (An exception was the United States, where the use of thalidomide was severely restricted).
Complete this essay in a Microsoft Word document, with a minimum of 300 words, APA formatted and then submit it as Assignment 2 by midnight, Day 7.

week 3

From Dr. Leiter–This is perhaps the most challenging of the 03 Assignments, but don’t get frustrated with the math. We’ll get though it together if you are experiencing difficulty.A television station is considering the sale of promotional DVDs. It can have the DVDs produced by one of two suppliers. Supplier A will charge the station a set-up fee of $1200 plus $2 for each DVD; supplier B has no set-up fee and will charge $4 per DVD. The station estimates its demand for the DVDs to be given by Q = 1,600 – 200P, where P is the price in dollars and Q is the number of DVDs. The price equation is P = 8 -Q/200.

A. Suppose the station plans to give away the videos. How many DVDs should it order? From which supplier?

B. Suppose instead that the station seeks to maximize its profit from sales of DVDS. What price should be charged? How many DVD should it order from which supplier?
Directions: You must solve two separate problems, one with supplier A and one with supplier B, and then compare profits. As the textbook explains (P. 42-47), maximum profit is found where Marginal Revenue (MR) to Marginal Cost (MC). Here, you need to set MR=MC for each supplier and compare the maximum profit attainable for each.

Calculating marginal products can be challenging. Here is one way to do it without using calculus.

To calculate MR, you can look at the bottom of page 44 in the book. It shows how to get it from the inverse demand equation (P=a-bQ).

The marginal cost (MC) is what each supplier charges to produce an extra DVD. This can be directly deduced from the text of the homework (the equations provided for the cost of suppliers). If you are not sure, one easy way is to calculate the cost for 1 DVD and the cost for 2 DVD. The difference would be the marginal cost.

Complete this assignment in a Microsoft Word document, APA formatted and then submit it as Assignment 3 by midnight, Day 7. Make sure to show and explain your work. There is no length requirement given the mathematical nature of this assignment.

Note: If you need a refresher of the algebra needed to solve this assignment, a good source is:
khancademy.org
In the search area of their website, type ‘Linear Equations 1’. It is

week 5

Assignment Instructions
Samuelson and Marks, Problem # 14, p. 89.

In what respects are the following common practices subtle (or not-so-subtle) forms of price discrimination?

Frequent-flier and frequent-stay programs
Manufacturers’ discount coupon programs
A retailer’s guarantee to match a lower competing price.
Complete this essay in a Microsoft Word document, with a minimum of 250 words, APA formatted and then submit it as Assignment 5 by midnight, Day 7.

Submission
To submit your assignment, attach one or more files and then click Submit.

week 4

Assignment Instructions
Samuelson and Marks, Chapter 2, Discussion Question, p. 43.

As vice president of sales for a rapidly growing company, you are grappling with the question of expanding the size of your direct sales force (from its current level of 60 national salespeople). You are considering hiring from 5 to 10 additional personnel.

How would you estimate the additional dollar cost of each additional salesperson? Based on your company’s past sales experience, how would you estimate the expected net revenue generated by an additional salesperson? (Be specific about the information you might use to derive this estimate.) How would you use these cost and revenue estimates to determine whether a sales force increase (or possibly a decrease) is warranted?

Complete this essay in a Microsoft Word document, with a minimum of 300 words, APA formatted and then submit it as Assignment 4 by midnight, Day 7.

Submission

week 6

Samuelson and Marks, Problem # 10 p. 88.

A New Hampshire resort offers year-round activities: in winter, skiing and other cold-weather activities; and in summer, golf, tennis, and hiking. The resort’s operating costs are essentially the same in winter and summer. Management charges higher nightly rates in the winter, when its average occupancy rate is 75 percent, than in the summer, when its occupancy rate is 85 percent. Can this policy be consistent with profit-maximization? Explain.

Complete this essay in a Microsoft Word document, with a minimum of 300 words, APA formatted and then submit it as Assignment 6 by midnight, Day 7.

Submission
week 7

Samuelson & Marks, Number 6 Page 170.

A trendy French restaurant is one of the first businesses to open in a small corner of a commercial building still under construction. The restaurant has received rave reviews and has lines of diners waiting for tables most nights.

In the short run (next few months), what measures should the restaurant take to maximize its profits? Explain.
In the long run (next six months and beyond), how can it maximize its profits? (Assume that the impressive state of demand is permanent).

Complete this essay in a Microsoft Word document, with a minimum of 300 words, APA formatted and then submit it as Assignment 7 by midnight, Day 7.
Submission

week 8

Samuelson and Marks, Question #8, p. 171.

In recent years, Chrysler Corporation initiated three-shift or nearly continuous (21-hours-per-day) production at a number of its plants. Explain why Chrysler’s decision might have been prompted by movements in its wage costs or capital costs, or both. Why would Chrysler have instituted this production change for its most popular (and profitable) vehicles, its minivans and Jeep Cherokee? What risks might such a plan pose?Complete this essay in a Microsoft Word document, with a minimum of 300 words, APA formatted and then submit it as Assignment 8 by midnight, Day 7.
Submission

week 03

Assignment Instructions
Samuelson and Marks, Questions and Problems 1, p. 261.

In 2002, the Atlanta Journal and the Atlanta Constitution, once fierce competitors, merged to become the Atlanta Journal-Constitution, the only remaining daily newspaper in the city.
a. Before the merger, each of the separate newspapers was losing about $10 million per year. What forecast would you make for the merged firm’s profits? Explain.
b. Before the merger, each newspaper cut advertising rates substantially. What explanation might there be for such a strategy? After the merger, what do you think happened to the Atlanta Journal-Constitution’s advertising rates?
c. What do you think the increased availability of online news sources has had on advertising rates?
Complete this essay in a Microsoft Word document, with a minimum of 300 words, APA formatted and then submit it as Assignment 03 by midnight, Day 7.
Submission

week 9

The last decade has witnessed an unprecedented number of mega-mergers in the banking industry: Bank of America’s acquisitions of Fleet Bank, MBNA, and U.S. Trust; Bank of New York’s acquisition of Mellon Financial; and Wells Fargo’s acquisition of Wachovia, to name several of the largest consolidations. Besides growth for its own sake, these superbanks are able to offer one-stop shopping for financial services: everything from savings accounts to home mortgages, investment account, insurance vehicles, and financial planning.

In the short run, what are the potential cost advantages of these mergers? Explain.
Is a $300 billion national bank likely to be more efficient than a $30 billion regional bank or a $3 billion state-based bank? What economic evidence is needed to determine whether there are long-run increasing returns to scale in banking?
Do you think these mergers are predicated on economies of scope?
Complete this essay in a Microsoft Word document, with a minimum of 300 words, APA formatted and then submit it as Assignment 9 by midnight, Day 7.
Submission

week 10

Assignment Instructions
Samuelson and Marks, Discussion Question, P. 207.

Explain why the cost structure associated with many kinds of information goods and services might imply a market supplied by a small number of large firms. (At the same time, one internet business such as grocery home deliveries have continually suffered steep losses regardless of scale. Explain why.) Could lower transaction costs in e-commerce ever make it easier for small suppliers to compete? As noted in Chapter 3, network externalities are often an important aspect of demand for information goods and services. (The benefits to customers of using software, participating in electronic markets, or using instant messaging increase with the number of other users.) How might network externalities affect firm operating strategies (pricing, output, and advertising) and firm size?

Complete this essay in a Microsoft Word document, with a minimum of 300 words, APA formatted and then submit it as Assignment 10 by midnight, Day 7.
Submission

week 11
ssignment Instructions
Samuelson and Marks, Discussion Question, p. 241.

Over the last 30 year in the US, the real price of a college education (i.e. after adjusting for inflation) has increased by almost 70 percent. Over the same period, an increasing number of high school graduates have sought a college education. (Nationwide college enrollments almost doubled over this period.) While faculty salaries have barely kept pace with inflation, administrative staffing (and expenditures) and capital costs have increased significantly. In addition, government support to universities (particularly research funding) has been cut.

a. College enrollments increased at the same time that average tuition rose dramatically. Does this contradict the law of downward-sloping demand? Explain briefly.

b. Use supply and demand curves (or shifts therein) to explain the dramatic rise in the price of a college education.

Complete this essay in a Microsoft Word document, with a minimum of 300 words, APA formatted and then submit it as Assignment 11 by midnight, Day 7.
Submission
To submit your assignment, attach one or

Assignment Instructions
Complete your Research Project 1 in a Word document, APA formatted, and then submit it in the Assignment section of the classroom by midnight, EST, Day 7.
The instructions concerning this assignment as well as the grading rubric are reproduced below.

Pricing strategy varies significantly across different market structures. The pricing guidelines in a monopoly market are relatively straightforward. Since the company is the only producer offering the product, it can mark-up the price as far as the customer can bear. The pricing strategies for a producer operating in a perfect competition structure are also fairly intuitive. They are price takers, and hence price is set at the marginal cost of the product. This is due to the fact that there are many firms offering nearly identical products. However, there is optimal pricing for the market structures offering differentiated products with many competitors (oligopoly) or a few producers (monopolistic competition). These are much more complex and involved. It has been stated that differentiation in products that creates differences in customer valuation is the most prevalent type of competition. In such markets pricing strategies may include the three C’s of cost, competition, and customer.

Develop a paper detailing an analysis of market structures and relating pricing strategies that are suitable for each of these structures. Furthermore, include a real world example of pricing strategy for a specific company by identifying its market structure.

Your paper should be between 1750 and 2500 words, in APA Format and structured as follows:

Cover page with a running head ?
Abstract?
1. Perfect Competition?
1.1. Description?
1.2. Pricing Strategies?
2. Monopolistic competition?
2.1. Description?
2.2. Pricing Strategies?
3. Oligopoly ?
3.1. Description?
3.2. Pricing Strategies?
4. Monopoly?
4.1. Description?
4.2. Pricing Strategies?
5. Case Study?
6. Conclusion?
References

Your paper needs to include at least three scholarly sources, i.e. peer reviewed articles. I strongly recommend the use of the APUS library for these sources, as most acceptable resources can only be found in protected databases.

If you are not familiar with the library, its Welcome Slideshow is a good place to start:
.adobeconnect.com/_a795569749/LibraryWelcome2010/”>https://apus.adobeconnect.com/_a795569749/LibraryWelcome2010/

I also strongly advise you to check the material specific to our class, under the Business Course Guides. I trust you will enjoy the two videos posted there. The Guide can be found at:
.campusguides.com/index.php?gid=564%E2%80%A8″>http://apus.campusguides.com/index.php?gid=564?

ECON 600 Research Project 1 Rubrics

Score

Criterion

Unsatisfactory

Satisfactory

Exceptional

15%

Identification of Market Structures

Did not fully identified the market structure

Identified the industry structure correctly.

In addition to meeting the requirements ofsatisfactory, provided an analysis of each requirements i.e., number of firms, uniformity of products, ease of entry and exit.

35%

Identification of Appropriate Pricing Strategies

Did not identify appropriate pricing strategies.

Identified all appropriate pricing strategies.

In addition to identifying all appropriate pricing strategies provided a detailed analysis of which pricing strategies are appropriate to each market structures.

15%

Identification of Application of Pricing Strategies to market structures

Did not clearly identify appropriate applications of pricing strategies specifically related different market structures.

Clearly identified appropriate applications of pricing strategies specifically related different market structures.

In addition to clearly identifying applications of pricing strategies specifically related different market structures, developed a real-world example of such correlation between market structures and pricing strategies.

10%

Demonstrate Critical Thought in Analyzing Information

Does not demonstrate critical thought in the analysis of the information, or analysis is disjointed

Demonstrates critical thought in analyzing the information by presenting various perspectives on the concepts

In addition to meeting requirements ofsatisfactory,synthesizes information across concepts effectively

10%

Demonstrate Quality and Effectiveness in Written Communication

Written communication is ineffective, with numerous spelling and grammatical errors or poorly constructed sentences

Written communication is effective

In addition to meeting the requirements ofsatisfactory, the paper is engaging to the reader with concise and clear communication

10%

Adhere to APA Writing Style Requirements

Numerous errors in format, style, or reference citation

Few errors in format, style, or reference citation

Virtually no errors in format, style, or reference citation

5%

Citation

Did not provide an appropriate citation.

Provided an appropriate citation

N/A

Assignment Instructions
Complete your Research Project 2 in a Word document, APA formatted, and then submit it in the Assignment section of the classroom by midnight, EST, Day 7.
The instructions concerning this assignment as well as the grading rubric are reproduced below.

In 2009 the American auto industry was in a dire economic state. Chrysler was in Chapter 11, GM was on the brink of bankruptcy, and Ford’s future was at best uncertain. The demise of the U.S. auto industry would have a devastating impact on our national economy and specifically the economies of Michigan and Ohio.

Economists occasionally use Porter’s five forces framework when making a qualitative evaluation of a firm’s strategic position. According to Porter, his model should be used at the industry level, defined as a marketplace in which similar or closely related products or services are marketed. This research paper requires the application of Porter’s Five Forces Model to the auto industry.

Porter’s analytical framework consists of those forces that affect a producer’s ability to serve its customers and make a profit. A change in any of these five forces requires a re-assessment of the marketplace. The five forces include:

1) The threat of substitute products: The existence of close substitute products (i.e., high elasticity of demand) increases the propensity of customers to switch to alternatives in response to price increases.

2) The threat of the entry of new competitors: Unless there are significant barriers to entry, profitable markets that yield high returns will attract firms (i.e., perfect competition), effectively decreasing profitability.

3) The intensity of competitive rivalry: As in the case of oligopoly markets, rivals may choose to compete aggressively, non-aggressively or in non-price dimensions.

4) The bargaining power of customers: The ability of customers to put the firm under pressure due to availability of existing substitute products, buyer price sensitivity, uniqueness of the products, etc.

5) The bargaining power of suppliers: The cost of factors of production (e.g. labor, raw materials, components, and services such as expertise) provided by suppliers can have a significant impact on a company’s profitability. As such suppliers may refuse to work with the firm or charge excessively high prices for unique resources.

References

Porter, M.E. (1979) “How competitive forces shape strategy”, Harvard Business Review, March/April 1979.

Porter, M.E. (1980) “Competitive Strategy”, The Free Press, New York, 1980.

Porter, M.E. (1985) “Competitive Advantage”, The Free Press, New York, 1985.

Develop a detailed paper applying Porter’s Five Forces Model to the American automotive industry.

Your paper should be between 1750 and 2500 words, in APA format and structured as follows:

1. Cover page with a running head
2. Abstract
3. Introduction to the Auto Industry
3.1. Industry Definition
3.2. Industry Profile
3.3. Industry Structure
3.4. Future Outlook

4. Porter’s Five Forces Strategy Analysis as it applies to the Auto Industry
4.1. Bargaining Power of Buyers
4.2. Bargaining Power of Suppliers
4.3. Competitive Rivalry in the Industry
4.4. Threat of New Entrants
4.5. Threat of Substitutes

5. Conclusion
6. References

ECON 600 Research Project 2 Rubrics

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