This area is for a brief description of the company in terms of products, services, and number of employees.

Question

Mobile eMarketing Strategy

Mission Statement

eMarketing Strategy

Mission Statement

Company Name
Company Description

This area is for a brief description of the company in terms of products, services, and number of employees.

Analzye & compare Competition

This is the area to analyze the two competing companies. Additional areas can be added to the table or changed if they do not apply.

Mobile App Analysis

Mobile Apps

Company #1

Company # 2

Do they offer a Mobile App?

App is available for what tablets?

App is available for what smartphones?

What is the functionality of the app?

Does the app gather customer information?

Can you order via the app?

Ease of Use

Other options

Demographics & Target Audience

Research the demographics of the potential audience and explain how and why those demographics would alter your mobile e-Marketing strategy.
Explore demographics in terms of age, gender, income, career, and more.
Demographics should always be very descriptive, the object is to describe over 50% of your customer base not 100%.

SWOT Analysis for Company

S – Strengths

W – Weakness

· One

· Two

· Three

· Four

· Five

· One

· Two

· Three

· Four

· Five

O – Opportunities

T – Threats

· One

· Two

· Three

· Four

· Five

· One

· Two

· Three

· Four

· Five

What are the three (3) opportunities for your company?
Implementation Strategy

Suggest how an e-Marketing strategy could be implemented for the company to include the utilization of mobile devices.
Will the apps be developed in-house or will you hire a company to hire them? And why.
If you develop in-house what tools will you use to make it happen?
If you hire a company to handle the Mobile Marketing apps, who will you use? And why.

Current Trends in Mobile eMarketing

Research at least three (3) trends in mobile e-Marketing and describe how those trends should be addressed in the implementation of a mobile e-Marketing strategy.
Look at current trends to determine where mobile eMarketing is going.
Explore text messaging marketing and more.

Security of Mobile Apps

Determine the steps that need to be taken to ensure the safety and security of the consumers of your product. Explain your reasoning.
Anytime we do anything online security is a factor. How will you go about maintaining the security of the app and customer information.

References

Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Originally posted 2017-02-04 07:21:50. Republished by Blog Post Promoter