Ashford Mgt 322 – The Role Of Business Ethics

1. Read the Forbes article, “The Role of Business Ethics in Relationships with Customers. ” Based on the content presented in the article, describe the strategic importance of Customer Relationship Management (CRM) and discuss how CRM business ethics can be used to create customer satisfaction and greater profits for the firm. 2. When making purchasing decisions, should a corporation reduce its ethical standards in order to allow the company to compete internationally? Take a position and defend your answer. 3. Some of the key issues in supply chain management are obstacles to process integration along the supply chain. identify one obstacle that you have encountered in your experience, and how that obstacle could have been avoided. 4. Using the balanced scorecard approach as detailed, identify 4 key metrics that you would propose for your organization’s supply management system and how you propose to measure those 4 key metrics in your supply chain.