Ashland MBA507 Chapter 6 Assessment C

QUESTION 1Arm & Hammer first introduced a line of toothpastes under the Arm & Hammer brand name. The introduction of a mouthwash and a chewing gum using the Arm & Hammer brand name is an example of _____. A. line extensionsB. multibrandingC. brand extensionsD. mass marketing1 points . blackboard. com=”” images=”” ci=”” icons=”” current_li. png)”=”” !important,=”” background-color: =”” rgb(136,=”” 136,=”” 136),=”” background-repeat: =”” no-repeat=”” !important,”=””>QUESTION 2Goods grown or extracted from the land or sea, such as iron ore, wheat, and sand are better known as _____. A. agricultural products and raw materialsB. consumer goodsC. convenience goodsD. specialty goods and intermediate products1 points QUESTION 3Spending significant amounts of money to familiarize customers with new brands is a disadvantage primarily associated with _____. A. family brandingB. multibrandingC. dual brandingD. product line extensions1 points QUESTION 4The use of a brand name to facilitate entry into a new market segment without entering a new product class is called _____. A. brand extensionB. line extensionC. myopic marketingD. multibranding1 points QUESTION 5The vertical market for a product is deep. Which of the following best explains the previous statement?A. Customers who buy the product are highly likely to switch to substitutes. B. A large percentage of the producers in the market use the product. C. The product is purchased by all types of firms in many different industries. D. The product appeals to different social classes of consumers. 1 points QUESTION 6Lumber, coal, and iron ore are examples of _____. A. consumer goodsB. convenience goodsC. raw materialsD. specialty goods1 points QUESTION 7Major and minor equipment such as basic machinery, tools, and other processing facilities are classified as _____. A. specialty goodsB. organizational goodsC. semifinished goodsD. agricultural goods1 points QUESTION 8When contemplating a product deletion, why should a firm study customer migration patterns?A. To determine the profit contribution of the product to the firmB. To determine whether the goods can be produced within the reduced time-to-market estimates to ensure that there is some competitive offering in the market at all timesC. To determine whether products have reached a level of maturity and saturation in the marketD. To determine whether customers of the product would switch to other substitute products marketed by the same firm1 points QUESTION 9Which of the following observations about branding is true?A. The legal term for brands is logos. B. The nutritional label is the single most important element on the package, serving as a unique identifier. C. Brand building activities are limited and ineffective by nature. D. A good brand name can evoke feelings of trust, confidence, security, and strength. 1 points QUESTION 10Pearson & Toffer, Inc. makes SilkySoft soap for people who are concerned about soft skin. They also make SafeChoice soap for those consumers who want deodorant protection. What is the branding strategy used by Pearson & Toffer in this scenario?A. MultibrandingB. Dual brandingC. CobrandingD. Family branding