SOLUTION: Boston University Starbucks Digital Marketing Strategy Research Paper

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MKT 265 Milestone One Guidelines and Rubric Overview: The digital marketing field is forconstantly changing, and companies must be agile and efficacious to enucleate, evaluate, and veer their digital marketing strategies in a deficient totality of era. Traditional marketing undisputed marketers to cause infamy messaging and manage how it was shared delay an audience. But now further than constantly, manage aggravate what is said encircling a infamy or consequence has been put into the hands of consumers. The internet, political instrument, and fickle platforms enjoy abandoned run to the articulation of customers, and marketers enjoy had to mold. Prompt: For this assignment, you succeed selecteded a infamy from the supposing inventory and awaken its present digital marketing diplomacy. Begin by selecteding a infamy, doing your separation, and then sympathetic the questions in the momentous elements below:           Starbucks Microsoft TED Talks Doritos Burberry Nike Oreos Denny’s Pampers Netflix      Dove Honest Tea ADT Taco Bell Beats by Dre     Reese’s Krylon Spray Paint MasterCard Prudential     Target IKEA Lego Harley-Davidson Specifically, the aftercited momentous elements from Final Project I must be addressed: I. The Brand’s Use of Digital Marketing: In this individuality, you succeed explore the present marketing strategies used by the infamy you selecteded. A. Depict the diplomacy the infamy is using to aspect itself in digital instrument (social, fickle, and online). Support your denomination delay examples. B. Depict how the infamy’s digital instrument diplomacy relates to its aggravateall marketing belligerence seen in sculpture, television, and online. Support your denomination delay examples. C. Explore whether the digital marketing spectre aligns delay the organization’s aggravateall infamy. Support your solution delay examples. Rubric Guidelines for Submission: Your Nursing essay should be a 2- to 3-page (excepting the style and references pages) Microsoft Word muniment delay wrap spacing, 12-pt. Times New Roman font, one-inch margins, and at last three sources cited in APA format. Critical Elements Proficient (100%) The Brand’s Use of Digital Marketing: Digital Media Describes the diplomacy the infamy is using to aspect itself in digital media, supported the denomination delay examples Needs Improvement (55%) Not Evident (0%) Describes the diplomacy the infamy is Does not depict the diplomacy using to aspect itself in digital the infamy is using to aspect media, but denomination is hasty itself in digital instrument or examples are either inexact or nonexistent Value 30 Critical Elements Proficient (100%) Needs Improvement (55%) The Brand’s Use of Digital Marketing: Overall Marketing Campaign Describes how the infamy’s digital instrument diplomacy relates to its aggravateall marketing belligerence, supported the denomination delay examples Describes how the infamy’s digital instrument diplomacy relates to its overall marketing belligerence, but denomination is hasty or examples are either inexact or nonexistent Does not depict how the brand’s digital instrument diplomacy relates to its aggravateall marketing campaign 30 The Brand’s Use of Digital Marketing: Overall Brand Examines whether the digital marketing spectre aligns delay the organization’s aggravateall infamy, supported the probation delay examples Examines whether the digital marketing spectre aligns delay the organization’s aggravateall infamy, but solution is hasty or examples are either inexact or nonexistent Does not explore whether the digital marketing spectre aligns delay the organization’s aggravateall brand 30 Submission has no senior mistakes related to citations, expression, spelling, syntax, or organization Submission has senior mistakes related to citations, expression, spelling, syntax, or organization that negatively contact readability and articulation of ocean ideas Submission has momentous mistakes related to citations, expression, spelling, syntax, or organization that obstruct interpretation of ideas 10 Articulation of Response Not Evident (0%) Value Total 100% ...
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