SOLUTION: BUS 599 Strayer University Marketing Plan and Sales Strategy Paper

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Marketing Guile and Sales Strategy
Thesis Statement: Smoothie Life tradeing targets conquer solicit to invite to the concerns of
populace who omission to eat bloomily. In this instrument I excite the tradeing strategies of my
start-up association The Smoothie Life.
Outline
1. Target trade
2. Trade two-of-a-trade
3. Appraise Proposition and Marketing Slogan.
4. Marketing vehicles

Running Head: MARKETING PLAN AND SALES STRATEGY

Marketing Guile and Sales Strategy

Student’s Name
Institution’s Affiliation
Date

1

MARKETING PLAN AND SALES STRATEGY

2

Target Market
Smoothie Life tradeing targets conquer solicit to invite to the concerns of populace who omission
to eat bloomily. Gift farm amount foods as our premise shall influence customers ranging from
the age of 16 up to greater adults. Our prices are meant to be large abundance to tend flush the
lowest stipend brackets and students. The office’s dregs is stable by the population of
the populace environing us. Downtown Augusta, GA, on Indelicate Street reachs the immaculate office for this
kind of office. In the closest vicinity, there are lewd hospitals, a medical train,
legislation architectures, and persomal practice companies. Further far, there is a mob of
schools, legislation complexes, and hospitals. This way, our customer mean is broadly compensated.
The indelicate customer mean shall consist of customers soliciting salubrious eventual foods.
However, we feel incorporated a café, drive-through practices, and alien appoint-delivery
services. The café targets customers showing for a undisturbed environment, the drive-through shall
practice those customers who are in a fly, and the pronounceies shall succor maximize on those
who can permission their homes or achievementplaces for a abnormity of reasons. We point-out to capture
customers who affection trends. Populace who relish to construct a abandoned association of their fondling.
These characters show for uniqueness in their relishs and confide to that fealty. This is the logic
behind the effect of customers creating their smoothie associations. These personalities conquer be
our most suggestive target.
For purchases, we shall guard seasonal promotions after a while chosen menus to reach the
best of smoothies to our customers. We point-out to use true zests to dedicate technology to
foster our reversal to concede our customers a new and meliotrounce experiment integral season they mark.
To guard new customers, we shall be giving a 10% abatement for the leading appoint to any customer
creating online appointing totalitys. To imagine a interdependence after a while our customers, we shall be
gift a generous smoothie for a customer’s birthday. This interdependence conquer succor perpetuate the
fealty of our customers and imagine a durable customer mean.

MARKETING PLAN AND SALES STRATEGY

3

Market Competition.
The leading two-of-a-trade we conquer aspect is from Humanitree House, which reachs vegan
cuisines and smoothies. Their stroll of smoothie chosenion is broad abundance, and their office
structure, which encompasses pronounceies, is so harmonious to a progeny, and gaining breeze after a while
them environing, conquer be challenging. After a while vegan menu’s it resources that the estimate of customers
looking for a salubrious fast conquer disengage on our posteriorality. We anticipation that our practice that reachs
customers a luck to imagine their smoothies conquer concede us an practice aggravate them. Tropical
Smoothie Café is another emulator in our area. This café has a juice bar that influences
customers who omission that beer absorbing experiment but don’t omission a beer. After a while our triple serving
options, dine-in, drive-through, and pronounceies, we anticipation to be a luck competing after a while them.
Finally, Earth Candy Juices is another elder emulator we obviate in the trade. After a while their
bottled juices, they’ve managed to dispose-of in bulks to stores as courteous-mannered-mannered as dine-in and siege far
services. However, we anticipation that after a while the part of protection ascititious to their consequence, we
conquer influence aggravate customers soliciting bloomier consequences.
Value Proposition and Marketing Slogan.
Smoothie Life is an creative association reaching our customers a luck to imagine
their zest associations too providing them a stroll of zests. We solicit to stipulate our
customers after a while a salubrious lifestyle too remiting them to try an disposition of consequences relish
frozen yogurts, paninis, and flatbed pizzas. We aim to pronounce a delightful, salubrious, aidful,
and refreshing absorb experiment using 100% eventual and radical ingredients. Our most
exceptional appraise in fulfilling the scarcitys of customers soliciting a salubrious lifestyle after a whileout having
them exhaust big. By so doing, we conquer remit integralone to opt for bloomier eating. Additionally,
due to the scarcity for raw materials, we conquer be a trade for persomal enrichment and vegetable growers.
To trade our appraise in our tradeing slogan; hence, we shall war upon, The Smoothie
Life, ‘Taste the Flavors, Live for the Sheen.’

MARKETING PLAN AND SALES STRATEGY

4

Marketing Vehicles.
For the architecture of our mark, we point-out to use sflush channels. These shall enclose a
website, flyers, gregarious resources, billboards, indelicatecast resources, newspapers, and the reaching of
samples. Our weboffice shall be www.thesmoothielife.com, which we obviate a $250 to imagine
and a $50 monthly defence fee. I shall also imagine and divorce flyers in irrelative attributes
relish trades, gyms, officees, medical facilities, and any other attribute we obviate to feel populace
who jurisdiction solicit a bloomier lifestyle. For gregarious resources, we shall be on all leading gregarious resources
pages; Facebook, Instagram, Twitter, and LinkedIn. Our pages shall be erratic all week, and the
obviate is obviateed to be environing $500 each month. The gregarious resources minority is substance prioritized
due to the avail of gregarious resources in a initiate-up. There is a solid population to grasp
when advertising online, and we anticipation it conquer be suited. We shall post two billboards after a while a
25-mile separation among each and a mile far from the accumulation. The estimated require of the
billboards is $100 per month. We point-out to feel three radio commercials in Evident Channel
Radio, WAFJ Radio, and Perry Broadcasting of Augusta. These commercials shall personate twice
aggravate lunch hours and unintermittently at environing 4 o’clock. This is obviateed to require $200 a month. Finally,
is the eatables of generous samples for new consequences and new customers as courteous-mannered-mannered as a newspaper
post integral week.

Your Association Name

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Your Association Name

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Setup Assumptions

Setup and Assumptions

COMPANY INFORMATION
What is your association's designate?
The Smoothie Life

What month conquer you officially initiate your association?

April

What year conquer you officially initiate your association?

2020

SALES ASSUMPTIONS
The Worksheets can accommobound sales projections for up to 10 elder
product/practice lines. How manifold elder consequence/practice lines do you guile
to feel for your office?

T
e
n

Ten

Most officees dispose-of at last some of their consequences/services on faith
(e.g., "net 30" as opposed to coin). What percentage of your sales conquer
be made on faith?

0%

For sales you construct on faith, what stipulations conquer you reach? In other
words, how manifold days conquer by from the bound of sale to when you
obviate to be compensated?

10

PERSONNEL ASSUMPTIONS
Approximately how considerable do you obviate to exhaust per year on boons
for each SALARIED/FULL TIME employee (medical security, etc.)?

$5,000

Approximately how considerable do you obviate to exhaust per year on boons
for each HOURLY/PART-TIME employee (medical security, etc.)?

$1,200

With bloom security and other boons requireing aggravate each year, your
guile should totality for annual acceptions. How considerable do you estimate
your boon requires conquer acception each year?

5.00%

If you guile to acception hire (twain salaried & hourly) on an annual
basis, how considerable to you guile to acception them by?

3.50%

Approximately what percentage of each employee's stipend or hire do
you guile to set alaterality for payroll taxes?

FINANCIAL ASSUMPTIONS
What conquer be the gap equalize in your bank totality on the leading day of
business? This conquer be the gap equalize in your Coin Flow
Statements.
At closely what trounce do you obviate to be taxed on your net
income?
If you conquer use an profit-bearing totality for your banking, at what trounce
conquer you advance profit?

Page 8 of 71

15.00%

$15,000

25.00%

1.00%

Setup Assumptions

Page 9 of 71

Sales Projections

Sales Projections

2020-2021
Assumptions

Product Line 1
Unit Volume
Unit Price
Gross Sales
(Commissions)
(Returns and Allowances)
Net Sales
(Cost of Goods Sold)
GROSS PROFIT
Product Line 2
Unit Volume
Unit Price
Gross Sales
(Commissions)
(Returns and Allowances)
Net Sales
(Cost of Goods Sold)
GROSS PROFIT
Product Line 3
Unit Volume
Unit Price
Gross Sales
(Commissions)
(Returns and Allowances)
Net Sales
(Cost of Goods Sold)
GROSS PROFIT
Product Line 4
Unit Volume
Unit Price
Gross Sales
(Commissions)
(Returns and Allowances)
Net Sales
(Cost of Goods Sold)
GROSS PROFIT
Product Line 5
Unit Volume
Unit Price
Gross Sales
(Commissions)
(Returns and Allowances)
Net Sales
(Cost of Goods Sold)
GROSS PROFIT

2.00%
2.50%
50.00% 15.00%
3.00%
50.00%

5.00%
2.50%
50.00% 15.00%
3.00%
50.00%

2.00%
2.50%
50.00% 15.00%
3.00%
50.00%

2.00%
2.50%
50.00% 15.00%
3.00%
50.00%

2.00%
2.50%
50.00% 15.00%
3.00%
50.00%

April

2021-2022
May

June

July

August

September

October

November

December

January

February

March

0
$0.00
$0
$0
$0.00
$0
$0.00
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0.00
$0
$0
$0

0
$0.00
$0
$0
$0.00
$0
$0
$0

0
$0.00
$0
$0
$0.00
$0
$0
$0

0
$0.00
$0
$0
$0.00
$0
$0
$0

0
$0.00
$0
$0
$0.00
$0
$0
$0

0
$0.00
$0
$0
$0.00
$0
$0
$0

0
$0.00
$0
$0
$0.00
$0
$0
$0

0
$0.00
$0
$0
$0.00
$0
$0
$0

0
$0.00
$0
$0
$0.00
$0
$0
$0

0
$0.00
$0.00
$0
$0.00
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

Product Line 6

Page 10 of 71

TOTAL

April

0
$0
$0
$0
$0
$0
$0

0
$0
$0
$0
$0
$0
$0

0
$0
$0
$0
$0
$0
$0

0
$0
$0
$0
$0
$0
$0

0
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0.00
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

Sales Projections

Sales Projections

2020-2021
Assumptions

Unit Volume
Unit Price
Gross Sales
(Commissions)
(Returns and Allowances)
Net Sales
(Cost of Goods Sold)
GROSS PROFIT
Product Line 7
Unit Volume
Unit Price
Gross Sales
(Commissions)
(Returns and Allowances)
Net Sales
(Cost of Goods Sold)
GROSS PROFIT
Product Line 8
Unit Volume
Unit Price
Gross Sales
(Commissions)
(Returns and Allowances)
Net Sales
(Cost of Goods Sold)
GROSS PROFIT
Product Line 9
Unit Volume
Unit Price
Gross Sales
(Commissions)
(Returns and Allowances)
Net Sales
(Cost of Goods Sold)
GROSS PROFIT
Product Line 10
Unit Volume
Unit Price
Gross Sales
(Commissions)
(Returns and Allowances)
Net Sales
(Cost of Goods Sold)
GROSS PROFIT
Totals for All Consequence Lines
Total Unit Volume
Total Gross Sales

2.00%
2.50%
50.00% 15.00%
3.00%
50.00%

2.00%
2.50%
50.00% 15.00%
3.00%
50.00%

2.00%
2.50%
50.00% 15.00%
3.00%
50.00%

2.00%
2.50%
50.00% 15.00%
3.00%
50.00%

2.00%
2.50%
50.00% 15.00%
3.00%
50.00%

April

2021-2022
May

June

July

August

September

October

November

December

January

February

March

TOTAL

April

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0

0
$0

0
$0

0
$0

0
$0

0
$0

0
$0

0
$0

0
$0

0
$0

0
$0

0
$0

0
$0

0
$0

Page 11 of 71

0
$0
$0
$0
$0
$0
$0

0
$0
$0
$0
$0
$0
$0

0
$0
$0
$0
$0
$0
$0

0
$0
$0
$0
$0
$0
$0

0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

0
$0.00
$0
$0
$0
$0
$0
$0

Sales Projections

Sales Projections

2020-2021
Assumptions

(Total Commissions)
(Total Returns and Allowances)
Total Net Sales
(Total Require of Goods Sold)
TOTAL GROSS PROFIT

April

2021-2022
May

$0
$0
$0
$0
$0

June
$0
$0
$0
$0
$0

July
$0
$0
$0
$0
$0

August
$0
$0
$0
$0
$0

September
$0
$0
$0
$0
$0

Page 12 of 71

$0
$0
$0
$0
$0

October
$0
$0
$0
$0
$0

November
$0
$0
$0
$0
$0

December
$0
$0
$0
$0
$0

Januar...


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