SOLUTION: BUSS 10004 Middle East College Warrix Sports Marketing Reflection Paper

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Marketing Principles and Practices- BUSS-10004 -Spring-2020-CW 2-QP IN SEMESTER (INDIVIDUAL) ASSIGNMENT Module Code: BUSS 10004 Module Name: Marketing Principle and Practices Level: 1 Max. Marks: 100 Instructions to Student  Answer all inquirys.  Deadline of inferiority: 1/07/2020  The traces common on the assignment conquer be scaled down to the express weightage of the assignment which is traces  Formative feedback on the finished assignment draw conquer be supposing if the draw is suggestted at least 10 days anteriorly the definite inferiority determination.  Feedback succeeding definite evaluation conquer be supposing by 14/07/2020 23:59 Module Tuition Outcomes The scholar consummates the subjoined LOs by completing the assignment successfully 1. Demonstrate an scholarship of the constitution of and the deep influences on consumer behaviour. 2. Demonstrate the impression of the environment on trafficing resolutions. 3. Demonstrate scholarship of the concepts and methods of traffic portionation, targeting and positioning. Assignment Objective This assignment favor to collect a basic scholarship of the constitution, end and point of trafficing in an structure, to substantiate the deep hypothetical concepts succeeding the exercise of trafficing, and to exercise trafficing concepts and assumption to the solving of unblended trafficing problems. Assignment Tasks INDIVIDUAL WRITTEN REPORT [100 traces] The crew which own by Ahmad and David, “Warrix” which specialize in sports robes own agoing their marketing agency amid the GCC countries as they are peaceful in judicious stages the structure peaceful want to gain more recognition in-reference-to the trafficing strategies to be telling to emuslow and employment in fair trail. As a trafficing MEC_AMO_TEM_034_01 Page 1 of 11 Marketing Principles and Practices- BUSS-10004 -Spring-2020-CW 2-QP executive, you are claim, expand a manoeuvre to cohere and disclose Warrix effect to the target assembly in the new traffic. You are besides claimd to teach which trafficing channels conquer be used and the integrated marketing message manoeuvre. You conquer spend enhancement inquiry (induced inquiry – narrative declaration, assiduity magazines, websites, news reports) into the observation drudgery aloft to finished the trafficing pur-pose. The Pur-pose should embrace the subjoined minoritys: • • • • • • • • Executive Abridgment (Include the Value Proposition) Marketing Communications Plan Pricing Strategy Detailed Action Plan Competitive Advantages and Competitor Analysis Corporate Social Responsibilities Product Position(BCG) Evaluation and recommendations (Approximately 1,000 expression) MOOC Max. Marks: 5 Students are expected to transcribe a cogitation and collect deposition that you register the progress, the near cogitation should shield all, the belowneath points in arrove of paragraphs: - Interesting mien you build in commendations of the online progress Challenges/ problems faced & how did you overcome the same Your tuitions from this inquiry & how conquer you instrument it in the future Rules & Regulations:      All instrument should be cited using CU Harvard indicate. The definite assignment must own a Title page, Ttelling of Contents, References/ bibliography using CU Harvard Indicate and page aggregate. Title Page must own Assignment Name, Module indicate, Session, your indicate, ID, and the indicate of the faculty. Softcopy in expression arrangeat is to be suggestted through Turn tin add on Moodle. Viva conquer be spended succeeding the assignment inferiority as per the determinations known antecedent. MEC_AMO_TEM_034_01 Page 2 of 11 Marketing Principles and Practices- BUSS-10004 -Spring-2020-CW 2-QP Guidelines:  Assignment must be computer typed.  Font - Times New Roman  Font – Indicate - Regular  Font - Size - 12  Heading should be delay Font Size 14, Bold, Capital and Underline.  You can aspresage books in eLibrary or use internet expedients. But you should not cut and paste embodied from internet nor collect photocopied embodied from books. The assignment exculpations should be in your own expression succeeding scholarship the substance from the aloft instrument. Marking criteria: Marks Executive Abridgment (Include Value Proposition) Marketing Communications Plan Pricing Strategy Detailed Action Plan Competitive Advantages + Competitor Analysis Corporate Social Duty Plan Product Position (BCG) Evaluations and Recommendation Format & References and In Text Citations & MOOC 5 10 10 10 15 10 10 10 5(Format) & 10 (Citations and Referencing), 5 (MOOC) Important Policies to be followed 1. Scholar Academic Truthfulness Policy*: MEC upholds the earnestness of academic truthfulness in all arranges of academic employment and any arrove of transposition of academic truthfulness shall allure strict forfeiture. Any use obtained by indulging in the act of transposition of academic truthfulness shall be cancelled. All instances of transposition of academic truthfulness on the sbelow of the scholar shall descend below any of the belowneath mentioned categories: MEC_AMO_TEM_034_01 Page 3 of 11 Marketing Principles and Practices- BUSS-10004 -Spring-2020-CW 2-QP 1. Plagiarism 2. Malpractice 3. Ghost Writing 4. Collusion 5. Other instances If the scholar miscarrys a module and has a proven instance of academic truthfulness transposition in this module, the scholar is claimd to re-register the module. This is applictelling to primeval and cooperate offenders of plagiarism. 1. Plagiarism A. Primeval misdemeanor of plagiarism I. If a scholar is caught primeval epoch in an act of plagiarism during his/her progress of consider in any assignment other than depresage employment, the scholar conquer be recognized to re-suggest the assignment uninterruptedly, amid a zenith epoch of one week. However, a forfeiture of conclusion of 25% of the traces obtained for the resubmitted employment conquer be imposed. II. Period of re-submission: The scholar conquer own to re-suggest the employment one week from the determination he or she is advised to re-submit. III. If the re-submitted employment is besides build to be plagiarized, then that tribute conquer be awarded a cipher trace. Re-inferiority of the employment past the zenith epoch of one week conquer not be accepted and the tribute conquer be awarded a cipher trace. B. Cooperate misdemeanor of plagiarism If any scholar is caught cooperate epoch in an act of plagiarism during his/her progress of consider (in a subjoined semester), the scholar conquer undeviatingly be awarded cipher for the employment in which plagiarism is detected. In such cases, the scholar conquer not be recognized to resuggest the employment. A notice of deprivation shall be issued, and scholar has to presage an belowtaking and belowgo counselling assemblage in such instances. 2. Malpractice/Ghostwriting/Collusion A. Primeval misdemeanor of Malpractice/Ghostwriting/Collusion If a scholar is caught in an act of Malpractice/Ghostwriting/Collusion for an tribute element irrespective of progressemployment or end semester, the scholar shall miscarry the module and shall be claimd to re-register the module B. Cooperate Misdemeanor of Malpractice/Ghostwriting/Collusion If a scholar is caught a cooperate epoch in an act of Malpractice/Ghostwriting/Collusion for an tribute element irrespective of progressemployment or end semester, the scholar shall miscarry the module. A notice of deprivation shall be issued, and scholar has to presage an belowtaking and bear counselling assemblage in such instances. 3. Third Misdemeanor of Academic Truthfulness Violation If a scholar is caught a third epoch in an act of Academic Truthfulness Transposition for an tribute element irrespective of progressemployment or end semester (in a subjoined semester), the scholar shall miscarry the module and MEC_AMO_TEM_034_01 Page 4 of 11 Marketing Principles and Practices- BUSS-10004 -Spring-2020-CW 2-QP besides shall be suspended for one semester from the College, as recommended by institutional roll academic committee, Chaired by the Associate Dean, Academic Affairs. 4. Fourth Misdemeanor of Academic Truthfulness Violation: If a scholar is caught a fourth epoch in an act of Academic Truthfulness Transposition for an tribute element irrespective of progressemployment or end semester (in a subjoined semester), the scholar shall miscarry the module and besides shall be expelled from the College, as recommended by institutional roll academic committee, Chaired by the Associate Dean, Academic Affairs. 5. Other instances If a scholar commits an act of academic truthfulness transposition as per the particularation of “other instances” observationed in the former minority or of a contrariant constitution, scholar’s instance shall be forwarded to an institutional roll academic committee, Chaired by the Associate Dean, Academic Affairs. The committee shall brave the instance by resources of a viva and/or a disciplinary hearing and shall interest after a whilehold resolution. The forfeiture that can be supposing to a proven instance of academic truthfulness transposition which descends in this condition of “other instances” can be a notice/element cipher/ module miscarry/suspension/expulsion depending on the constitution and priggishness of the misdemeanor. 6. Types/Variations of Cases: I. II. III. IV. If plagiarism is detected in any element of one tribute, the conclusion in traces conquer be pertinent for the entire tribute, plain if merely the element or sbelow inferiority singular wants to be resubmitted. If plagiarism is detected in a assembly tribute, all scholars of the assembly conquer be considered as having committed an act of plagiarism and the system conquer then be applied to all scholars If plagiarism is detected in any element of a assembly tribute, the conclusion in traces conquer be applictelling for the entire tribute plain if merely the element or sbelow inferiority singular wants to be resubmitted. All scholars of the assembly would be considered as having committed an act of plagiarism and the system conquer then be applied to all the scholars of the assembly. If the tribute consists of elements or sbelow inferioritys that could be a assembly tribute element (e.g. assembly assignment) and an special tribute element (e.g. special cogitation), the subjoined conquer be pertinent: a. If plagiarism is detected in the assembly tribute element, all scholars of the assembly conquer be considered as having committed an act of plagiarism, The system conquer then be applied to all scholars of the assembly. Assembly tribute element conquer be resubmitted as per the system. b. If plagiarism is detected in the special tribute element, the special tribute element conquer be resubmitted and the system conquer then be applied to that scholar singular. c. For twain (a) and/or (b), the conclusion in traces conquer be applictelling for the entire tribute. * for advance details Aspresage to MEC Scholar Academic Truthfulness System in Scholar Handbook. 2. Slow Inferiority Regulations: It is the scholars’ duty to impede all appropriate epochlines cognate to tributes. MEC_AMO_TEM_034_01 Page 5 of 11 Marketing Principles and Practices- BUSS-10004 -Spring-2020-CW 2-QP As per the Tribute System at MEC, slow inferioritys are recognized for one week (5 employmenting days) for all UG modules delay a forfeiture. In such instances, a conclusion of 5% of the traces obtained for the suggestted employment shall be imposed for each employmenting day subjoined the developed determination of inferiority tend the determination of express inferiority. Tribute instruments suggestted past a epoch of one week (5 employmenting days) succeeding the developed determination of inferiority conquer not be accepted and conquer be awarded a cipher for that tribute. In instances where the inferiority has been delayed due to extenuating qualification, the scholar may be permitted to suggest the employment delayout effective the slow inferiority system symmetrical aloft. The complete epoch of inferiority conquer be one week from the primordial developed determination of inferiority. In such instances, the scholar is expected to suggest the sustaining missive on or anteriorly the primordial developed determination of inferiority of the tribute and the resolution of production rests delay grant binding for the tribute .The slow inferiority system shall be applied if the scholar miscarrys to suggest the employment amid one week of the primordial developed determination of inferiority. Students may touch their teachers for straining on particular details of the inferiority epoch if required. 3. Inquiry Ethics and Bioprotection Policy To vindicate and relation the fairs, modesty, bloom, protection, and retreat of inquiry materials confused including the happiness of fleshlys and the truthfulness of environment, all scholar designs are expected to be undertaken as per the MEC Inquiry Ethics and Bioprotection Policy. Accordingly the subjoined shall exercise.  Inquiry and other deed activities shall be spended by deeptaining the lofty ghostly standards consistent delay national and interpolitical standards and conventions.  Any inquiry at MEC that is categorized as lofty-risk inquiry shall be material to critique and encomium by the Inquiry Ethics and Bioprotection Committee.  Research activities involving assembly of rational or fleshly tissues and make of microbial, fleshly or pur-poset cells shall be material to critique and encomium by the Inquiry Ethics and Bioprotection Committee.  Participants confused in inquiry must be known encircling the point of inquiry and intended uses of inquiry findings. Written submit must be obtained from race confused earlier to the rise of research.  Data obtained from sundericipants must be treated delay lofty faith and should be used merely for the intended point of inquiry. Assessment Evaluation Criteria Classification And % Rove Outstanding Excellent Reflection and critical analysis. Highly emulatent analytical skills and insensitive exercise, demonstrating personal tuition and enlargement, recognition into claimd professional values and principles and professional expandment planning. Strong analytical skills and insensitive exercise used, demonstrating personal tuition and enlargement, recognition into claimd professional values, principles and competencies and MEC_AMO_TEM_034_01 Knowledge and Understanding/ Application of Theory Extensive scholarship and depth of scholarship of principles and concepts and /or uncollected contact of assumption in exercise. Excellent scholarship and scholarship of principles and concepts and /or justifiable scholarship and understanding of the contact of assumption in practice Evidence of Reading Referencing and Bibliography Presentation, Language and Spelling Evidence of lection an extensive rove of educational literature/inquiry and where applictelling employmentplace strategies, policies and procedures. Accurate assignencing and bibliography properly using withhold assignencing indicate Excellent delivery, logically structured, using punish language and spelling, justifiable crossreferencing and adds to sustaining deposition Evidence of lection a wide range of educational literature/inquiry and where applicable, workplace strategies, policies and procedures. Appropriate assignencing and bibliography properly using withhold assignencing indicate Good presentation, competently structured, using punish language and spelling, evident and not-difficult to use adds to sustaining evidence Page 6 of 11 Marketing Principles and Practices- BUSS-10004 -Spring-2020-CW 2-QP Very Good-tempered Quality Good (Acceptable) Adequate/ Satisfactory Weak /Poor (all tuition outcomes not adequately met) professional expandment planning. Good use of analytical skills and reflective practice demonstrating personal tuition and enlargement, recognition into claimd professional values, principles and competencies and professional expandment planning. Accepttelling use of analytical skills and insensitive exercise demonstrating personal tuition and enlargement, recognition into claimd professional values, principles and competencies and professional expandment planning. Adequate use of analytical skills and insensitive exercise demonstrating personal tuition and enlargement, recognition into claimd professional values, principles and competencies and professional expandment planning. Little use of analytical skills and reflective practice demonstrating personal tuition and enlargement, recognition into claimd emulatencies and/or professional development planning. Professional values and principles not reflected in the submission. and/or Insufficient/no use of analytical skills and reflective practice demonstrating personal tuition and enlargement, recognition into claimd emulatencies and professional development pur-posening Good scholarship or key principles and concepts and/or good-tempered-tempered scholarship of the contact of assumption in practice Evidence of lection a good-tempered range of educational literature/inquiry and where applicable workplace strategies, policies and procedures. Generally well-mannered-mannered-behaved-behaved-behaved assignenced delay punish use of the withhold assignencing indicate Reasonable presentation, completely structured, accepttelling language and spelling, accepttelling adds to sustaining deposition Accepttelling scholarship of key principles and concepts and/or scholarship of the contact of assumption in practice Evidence of lection an appropriate rove of educational literature/inquiry and where applicable, relevant workplace policies and procedures Adequate referencing. Generally accurate use of withhold assignencing indicate Adequate delivery and structure, acceptable grammar and spelling, adequate adds to sustaining evidence Adequate scholarship of key principles and concepts and/or merry deposition of the contact of assumption in exercise. Evidence of minimal lection of educational literature/inquiry and where applicable relevant workplace policies and procedures Adequate referencing. Appropriate referencing indicate used but may contain some inaccuracies. Weak presentation , satisfactory structure, language and spelling, adds to sustaining deposition Little deposition of scholarship of key principles or concepts and/or little deposition of the contact of assumption in exercise and/or No deposition of scholarship of key principles or concepts and/or no deposition of contact of assumption in practice Little or no deposition of lection beyond of the progress textbook and/or relation to appropriate employment place policies and procedures and/or No deposition of lection beyond of the progress textbook and/or assignence to appropriate employmentplace policies and procedures Little or no assignencing, inpunish indicate, or very inaccurate use of withhold assignencing indicate Poor delivery, language and spelling, adds to sustaining deposition and/or Unaccepttelling delivery, language and spelling, structure is very deficient, adds to sustaining deposition Department of Management Studies Marketing (BUSS 10004) CW 2 traceing Rubrics Spring 2020 Student Indicate & ID: Total Mark: Evaluation Area Executive Summary delay a Value Proposition( 5 Marks) Does Not Meet Expectations(00.5) The abridgment has a merry description. The rationale has been discussed well-mannered-mannered-behaved-behaved. The argument on methodological aspects has followed the format well-mannered-mannered-behaved-behaved. Key results own been presented in a MEC_AMO_TEM_034_01 Developing (1-2) Meet Expectations (3-4) The key The abridgment activity of the describes what depresage is very the depresage is well-behaved forcible all encircling in Methodological evident conditions. It aspects own justifies the been forcible employment in a very quite well-mannered-mannered-behaved-behaved. Key convincing results own manner. The been discussed methodological precisely and aspects are systematically. impressively Page 7 of 11 Proficient (4.5-5) The summary describes what the depresage is all encircling in evident conditions. It justifies the employment in a very convincing manner. The methodological aspects are impressively identified and described. Finally, Mark Awarded Marketing Principles and Practices- BUSS-10004 -Spring-2020-CW 2-QP systematic way. Objective are not cognate to the pur-pose and termination of the objective conquer not be consummate, No Value Proposition. Evaluation Areas Student has designed objectives drawing on a number of SMART principles but no intended termination on what to consummate, there’s a Value Proposition without explanation. Does Not Meet Expectations(1-2) Marketing Attempt but the Communications inquiry is very (10 traces) less and no justifications at all and no journa ...
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