SOLUTION: BUSS B2011 AAE Marketing Strategy for Noon Company in Saudi Arabia Questions Essay

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Marketing Management- BUSS-B-2011 -Spring-2020-CW 2-QP IN SEMESTER (INDIVIDUAL) ASSIGNMENT Module Code:BUSS B.2011 Module Name: Marketing Management Level: 2 Max. Marks: 100 Instructions to Student  Answer all interrogations.  Deadline of resignation: 2/07/2020  The traces common on the assignment conciliate be scaled down to the lay-opened weightage of the assignment which is traces  Formative feedback on the perfect assignment drain conciliate be supposing if the drain is acquiesceted at least 10 days precedently the developed resignation age.  Feedback succeeding developed evaluation conciliate be supposing by 16/07/2020 23:59 Module Lore Outcomes The scholar consummates the forthcomingcited LOs by completing the assignment successfully 1. Demonstrate an in profoundness enlightenment of the ocean concepts of chaffering and be powerful to illustrate them by regard to examples in floating use. 2. Use contingency studies to irritate the agency of chaffering strategies in manner. 3. Use library instrument to consequence an disminority of chaffer wheedle-for, rivalry, and end life cycles. Assignment Objective This module gratuity to collect a basic mind of the truth, drift and end of chaffering in an organization, and to devote chaffering concepts and system to the solving of unblended chaffering problems. Assignment Tasks INDIVIDUAL WRITTEN REPORT [100 traces] MEC_AMO_TEM_034_01 Page 1 of 12 Marketing Management- BUSS-B-2011 -Spring-2020-CW 2-QP The crew you identify possess productioning their chaffering agency among one of the GCC countries(other than Oman so fit cull one state fixed on your earliest fame) as they are calm?} in moderate stages the structure calm?} need to compel over apprehension concerning the chaffering strategies to be powerful to rival and effect in fit vestige. As a chaffering executive you are required lay-open a manoeuvre to associate and tell your end to the target assembly in the new chaffer. You are as-well-behaved required to interpret which chaffering channels conciliate be used and the integrated chaffering despatch manoeuvre. You conciliate inaugurate contrast examination (unimportant examination – register creed, assiduity magazines, websites, news reports) into the announcement business aloft to perfect the chaffering intent. The Intent should inferiorstand the forthcomingcited minoritys: • • • • • • • • Executive Resume (Include the Value Proposition) Marketing Communications Plan Pricing Strategy Detailed Action Plan Competitive Advantages and Competitor Analysis Corporate Social Responsibilities Product Position(BCG) Evaluation and recommendations (Approximately 1,500 accounts) MOOC Max. Marks: 5 Students are expected to transcribe a meditation and collect deposition that you register the conduct, the abrupt meditation should secure all, the inferiorneath points in construct of paragraphs: - Interesting view you fix in intimations of the online conduct Challenges/ problems faced & how did you overcome the same Your lores from this examination & how conciliate you instrument it in the future Rules & Regulations:      All instrument should be cited using CU Harvard designate. The developed assignment must possess a Title page, Tpowerful of Contents, References/ bibliography using CU Harvard Designate and page collation. Title Page must possess Assignment Name, Module designate, Session, your designate, ID, and the designate of the faculty. Softcopy in account constructat is to be acquiesceted through Turn tin couple on Moodle. Viva conciliate be inaugurateed succeeding the assignment resignation as per the ages assured precedent. MEC_AMO_TEM_034_01 Page 2 of 12 Marketing Management- BUSS-B-2011 -Spring-2020-CW 2-QP Guidelines:  Assignment must be computer typed.  Font - Times New Roman  Font – Designate - Regular  Font - Size - 12  Heading should be succeeding a while Font Size 14, Bold, Capital and Underline.  You can devote books in eLibrary or use internet wealth. But you should not cut and paste symbolical from internet nor collect photocopied symbolical from books. The assignment solutions should be in your own words succeeding mind the stuff from the aloft instrument. Marking criteria: Marks Executive Resume (Include Value Proposition) Marketing Communications Plan Pricing Strategy Detailed Action Plan Competitive Advantages + Competitor Analysis Corporate Social Part Plan Product Position (BCG) Evaluations and Recommendation Format & References and In Text Citations, MOOC 5 10 10 10 15 10 10 10 5(Format) & 10 (Citations and Referencing), MOOC (5) Important Policies to be followed 1. Scholar Academic Honesty Policy*: MEC upholds the life of academic honesty in all constructs of academic production and any construct of alteration of academic honesty shall summon bitter fare. Any blessing obtained by indulging in the act of alteration of academic honesty shall be cancelled. MEC_AMO_TEM_034_01 Page 3 of 12 Marketing Management- BUSS-B-2011 -Spring-2020-CW 2-QP All contingencys of alteration of academic honesty on the sinferior of the scholar shall gravitate inferior any of the inferiorneath mentioned categories: 1. Plagiarism 2. Malpractice 3. Ghost Writing 4. Collusion 5. Other contingencys If the scholar trips a module and has a proven contingency of academic honesty alteration in this module, the scholar is required to re-register the module. This is applicpowerful to earliest and relieve offenders of plagiarism. 1. Plagiarism A. Earliest transgression of plagiarism I. If a scholar is caught earliest interval in an act of plagiarism during his/her conduct of consider in any assignment other than end production, the scholar conciliate be allowed to re-acquiesce the assignment once, among a ultimatum age of one week. However, a fare of conclusion of 25% of the traces obtained for the resubmitted production conciliate be imposed. II. Period of re-submission: The scholar conciliate possess to re-acquiesce the production one week from the age he or she is advised to re-submit. III. If the re-submitted production is as-well-behaved fix to be plagiarized, then that impost conciliate be awarded a cipher trace. Re-resignation of the production over the ultimatum age of one week conciliate not be legitimate and the impost conciliate be awarded a cipher trace. B. Relieve transgression of plagiarism If any scholar is caught relieve interval in an act of plagiarism during his/her conduct of consider (in a after semester), the scholar conciliate promptly be awarded cipher for the production in which plagiarism is detected. In such cases, the scholar conciliate not be allowed to reacquiesce the production. A caution of deprivation shall be issued, and scholar has to expression an inferiortaking and inferiorgo counselling gathering in such contingencys. 2. Malpractice/Ghostwriting/Collusion A. Earliest transgression of Malpractice/Ghostwriting/Collusion If a scholar is caught in an act of Malpractice/Ghostwriting/Collusion for an impost content irrespective of conductproduction or end semester, the scholar shall trip the module and shall be required to re-register the module B. Relieve Transgression of Malpractice/Ghostwriting/Collusion If a scholar is caught a relieve interval in an act of Malpractice/Ghostwriting/Collusion for an impost content irrespective of conductproduction or end semester, the scholar shall trip the module. A caution of deprivation shall be issued, and scholar has to expression an inferiortaking and experience counselling gathering in such contingencys. 3. Third Transgression of Academic Honesty Violation MEC_AMO_TEM_034_01 Page 4 of 12 Marketing Management- BUSS-B-2011 -Spring-2020-CW 2-QP If a scholar is caught a third interval in an act of Academic Honesty Alteration for an impost content irrespective of conductproduction or end semester (in a after semester), the scholar shall trip the module and as-well-behaved shall be contrivanceing for one semester from the College, as recommended by institutional smooth academic committee, Chaired by the Associate Dean, Academic Affairs. 4. Fourth Transgression of Academic Honesty Violation: If a scholar is caught a fourth interval in an act of Academic Honesty Alteration for an impost content irrespective of conductproduction or end semester (in a after semester), the scholar shall trip the module and as-well-behaved shall be expelled from the College, as recommended by institutional smooth academic committee, Chaired by the Associate Dean, Academic Affairs. 5. Other contingencys If a scholar commits an act of academic honesty alteration as per the restriction of “other contingencys” announcemented in the antecedent minority or of a irrelative truth, scholar’s contingency shall be forwarded to an institutional smooth academic committee, Chaired by the Associate Dean, Academic Affairs. The committee shall canvass the contingency by instrument of a viva and/or a disciplinary hearing and shall transfer delayhold sentence. The fare that can be supposing to a proven contingency of academic honesty alteration which gravitates in this sort of “other contingencys” can be a caution/content cipher/ module trip/suspension/expulsion depending on the truth and dismally of the transgression. 6. Types/Variations of Cases: I. II. III. IV. If plagiarism is detected in any content of one impost, the conclusion in traces conciliate be convenient for the total impost, flush if barely the content or sinferior resignation unwell-balanced needs to be resubmitted. If plagiarism is detected in a assembly impost, all scholars of the assembly conciliate be considered as having committed an act of plagiarism and the cunning conciliate then be applied to all scholars If plagiarism is detected in any content of a assembly impost, the conclusion in traces conciliate be applicpowerful for the total impost flush if barely the content or sinferior resignation unwell-balanced needs to be resubmitted. All scholars of the assembly would be considered as having committed an act of plagiarism and the cunning conciliate then be applied to all the scholars of the assembly. If the impost consists of contents or sinferior resignations that could be a assembly impost content (e.g. assembly assignment) and an separate impost content (e.g. separate meditation), the forthcomingcited conciliate be convenient: a. If plagiarism is detected in the assembly impost content, all scholars of the assembly conciliate be considered as having committed an act of plagiarism, The cunning conciliate then be applied to all scholars of the assembly. Assembly impost content conciliate be resubmitted as per the cunning. b. If plagiarism is detected in the separate impost content, the separate impost content conciliate be resubmitted and the cunning conciliate then be applied to that scholar uneven. c. For twain (a) and/or (b), the conclusion in traces conciliate be applicpowerful for the total impost. * for elevate details Devote to MEC Scholar Academic Honesty Cunning in Scholar Handbook. MEC_AMO_TEM_034_01 Page 5 of 12 Marketing Management- BUSS-B-2011 -Spring-2020-CW 2-QP 2. Recent Resignation Regulations: It is the scholars’ part to hinder all pertinent intervallines allied to imposts. As per the Impost Cunning at MEC, recent resignations are allowed for one week (5 productioning days) for all UG modules succeeding a while a fare. In such contingencys, a conclusion of 5% of the traces obtained for the acquiesceted production shall be imposed for each productioning day forthcomingcited the developed age of resignation cultivate the age of developed resignation. Impost muniments acquiesceted over a age of one week (5 productioning days) succeeding the developed age of resignation conciliate not be legitimate and conciliate be awarded a cipher for that impost. In contingencys where the resignation has been tardy due to extenuating mood, the scholar may be permitted to acquiesce the production succeeding a whileout majestic the recent resignation cunning certain aloft. The bland age of resignation conciliate be one week from the primary developed age of resignation. In such contingencys, the scholar is expected to acquiesce the sustaining seal on or precedently the primary developed age of resignation of the impost and the sentence of extension rests succeeding a while alms legitimate for the impost .The recent resignation cunning shall be applied if the scholar trips to acquiesce the production among one week of the primary developed age of resignation. Students may continuity their teachers for tenuity on inequitable details of the resignation interval if required. 3. Examination Ethics and Bioinsurance Policy To save and intimation the fits, cheerful-manners, sanity, insurance, and secrecy of examination materials complicated including the thrift of voluptuouss and the honesty of environment, all scholar ends are expected to be undertaken as per the MEC Examination Ethics and Bioinsurance Policy. Accordingly the forthcomingcited shall devote.  Examination and other act activities shall be inaugurateed by oceantaining the violent immaterial standards consistent succeeding a while notorious and internotorious standards and conventions.  Any examination at MEC that is categorized as violent-risk examination shall be material to re-examination and encomium by the Examination Ethics and Bioinsurance Committee.  Research activities involving collation of ethnical or voluptuous tissues and molding of microbial, voluptuous or intentt cells shall be material to re-examination and encomium by the Examination Ethics and Bioinsurance Committee.  Participants complicated in examination must be assured environing the end of examination and planned uses of examination findings. Written acquiesce must be obtained from race complicated precedent to the source of research.  Data obtained from sundericipants must be treated succeeding a while violent reliance and should be used barely for the planned end of examination. Assessment Evaluation Criteria Classification And % Dispose Reflection and critical analysis. Outstanding Highly rivalnt analytical skills and insensitive manner, demonstrating personal lore and development, apprehension into required professional values and principles and professional lay-openment planning. MEC_AMO_TEM_034_01 Knowledge and Understanding/ Application of Theory Extensive enlightenment and profoundness of mind of principles and concepts and /or ungathered collision of system in manner. Evidence of Reading Evidence of balbutiation an extensive dispose of educational literature/examination and where applicpowerful productionplace strategies, policies and procedures. Referencing and Bibliography Accurate devoteencing and bibliography uprightly using withhold devoteencing designate Page 6 of 12 Presentation, Expression and Spelling Excellent offer, logically structured, using set-right expression and spelling, justifiable crossreferencing and couples to sustaining deposition Marketing Management- BUSS-B-2011 -Spring-2020-CW 2-QP Excellent Very Cheerful Quality Good (Acceptable) Adequate/ Satisfactory Weak /Poor (all lore outcomes not adequately met) Strong analytical skills and insensitive manner used, demonstrating personal lore and development, apprehension into required professional values, principles and competencies and professional lay-openment planning. Good use of analytical skills and reflective practice demonstrating personal lore and development, apprehension into required professional values, principles and competencies and professional lay-openment planning. Acceptpowerful use of analytical skills and insensitive manner demonstrating personal lore and development, apprehension into required professional values, principles and competencies and professional lay-openment planning. Adequate use of analytical skills and insensitive manner demonstrating personal lore and development, apprehension into required professional values, principles and competencies and professional lay-openment planning. Little use of analytical skills and reflective practice demonstrating personal lore and development, apprehension into required rivalncies and/or professional development planning. Professional values and principles not reflected in the submission. and/or Insufficient/no use of analytical skills and reflective practice demonstrating personal lore and development, apprehension into required rivalncies and professional development intentning Excellent enlightenment and mind of principles and concepts and /or justifiable enlightenment and understanding of the collision of system in practice Evidence of balbutiation a wide range of educational literature/examination and where applicable, workplace strategies, policies and procedures. Appropriate devoteencing and bibliography uprightly using withhold devoteencing designate Good presentation, competently structured, using set-right expression and spelling, disentangled and self-possessed to use couples to sustaining evidence Good enlightenment or key principles and concepts and/or cheerful enlightenment of the collision of system in practice Evidence of balbutiation a cheerful range of educational literature/examination and where applicable workplace strategies, policies and procedures. Generally courteous-behaved-mannered-behaved-behaved regardd succeeding a while set-right use of the withhold devoteencing designate Reasonable presentation, completely structured, acceptpowerful expression and spelling, acceptpowerful couples to sustaining deposition Acceptpowerful enlightenment of key principles and concepts and/or enlightenment of the collision of system in practice Evidence of balbutiation an appropriate dispose of educational literature/examination and where applicable, relevant workplace policies and procedures Adequate referencing. Generally considerate use of withhold devoteencing designate Adequate offer and structure, acceptable grammar and spelling, adequate couples to sustaining evidence Adequate enlightenment of key principles and concepts and/or acceptable deposition of the collision of system in manner. Evidence of minimal balbutiation of educational literature/examination and where applicable relevant workplace policies and procedures Adequate referencing. Appropriate referencing designate used but may contain some inaccuracies. Weak presentation , satisfactory structure, expression and spelling, couples to sustaining deposition Little deposition of enlightenment of key principles or concepts and/or little deposition of the collision of system in manner and/or No deposition of enlightenment of key principles or concepts and/or no deposition of collision of system in practice Little or no deposition of balbutiation beyond of the conduct textbook and/or regard to pertinent production place policies and procedures and/or No deposition of balbutiation beyond of the conduct textbook and/or regard to pertinent productionplace policies and procedures Little or no devoteencing, inset-right designate, or very inconsiderate use of withhold devoteencing designate Poor offer, expression and spelling, couples to sustaining deposition and/or Unacceptpowerful offer, expression and spelling, structure is very thin, couples to sustaining deposition Department of Management Studies Marketing Management (BUSS B-2011) CW 2 traceing Rubrics Spring 2020 Evaluation Area Does Meet Expectation (0-1) Executive Summary succeeding a while a Value Proposition( 5 Marks) The resume has a acceptable description. The rationale has been discussed courteous-behaved-mannered-behaved. The argument on methodological aspects has followed the format courteous-behaved-mannered-behaved. Key MEC_AMO_TEM_034_01 Developing (2-3) Meet Expectations (3.5-4) The key The resume activity of the describes what end is very the end is well-behaved descriptive all environing in Methodological disentangled provisions. It aspects possess justifies the been descriptive production in a very quite courteous-behaved-mannered-behaved. Key convincing results possess manner. The been discussed methodological Page 7 of 12 Proficient (4.5-5) The summary describes what the end is all environing in disentangled provisions. It justifies the production in a very convincing manner. The methodological aspects are impressively Mark Awarded Marketing Management- BUSS-B-2011 -Spring-2020-CW 2-QP results possess been presented in a systematic way. Objective are not allied to the intent and end of the objective conciliate not be consummate, No Value Proposition. Evaluation Areas precisely and systematically. Student has designed objectives drawing on a number of SMART principles but no planned end on what to consummate, there’s a Value Proposition without explanation. Does Not Meet Expectations(1-2) Marketing Attempt but the Communications interrogation is very (10 traces) less and no justifications at all and no registers article. aspects are impressively identified and described. Most but not all SMART principles are used. The planned end are supposing. Create a reasonable value proposition. Developing (3-5) Meet ...
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