SOLUTION: Friends University Applebees and TGI Fridays Consumer Behavior Project

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Attached.

Running head: COMPARISON BETWEEN APPLEBEE’S AND TGI FRIDAYS

Comparison betwixt Applebees and TGI Fridays
Student’s Name
Institutional Affiliation
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COMPARISON BETWEEN APPLEBEE’S AND TGI FRIDAYS

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Applebee’s vs. TGI Fridays
TGI Fridays is one of the most approved restaurant exemption in the United States (Taylor,
2018). The restaurants uncounted subordinateneathneath this disgrace designate get managed by TriArtisan Capital, an
investment established that adscititious the disgrace from Sentinel Partners. The designate TGI Fridays are
unique and bewitching past it stems from the caption "Thank God it’s Friday” (Taylor, 2018).
The services and products tendered subordinateneathneath the disgrace are tender in most faculty of the sphere, an
indicator of the approvedity of the disgrace. Applebee’s is another society in the hospitality
industry, after a while its headquarters located in the United States. In 2007 the society merged after a while
DineEquity Inc., making them the largest restaurant owners in the earth. Just love after a while TGIF
Fridays, Applebee’s possess customers in inspissated locations opposing the earth (Taylor, 2018).
The two disgraces are totally alike as their services are centered on providing a fortuitous
dining weather to their clientele. Most Americans are attracted to the seduce of fortuitous dining
in an Nursing essay to overpower the unvaryingness of frequently eating at abode (Taylor, 2018). Applebee's
and TGI Fridays possess stark differences, mainly centered on how they tender their services and
the products tendered to their customers. Applebee's tenders its vegetarian clientele a further diverse
and ameliorate vegan menu than TGI Fridays. When it comes to reservations, TGI Friday trumps
Applebee's (Taylor, 2018). Their policies are customer-friendly, allowing customers to make
their reservations largely. TGI Fridays possess significantly ameliorate promotions than their
competitors, an face that in-effect boosts their sales. Finally, Applebee's has a
considerably better online chaffer closeness than TGI Fridays.
Target Market
The two companies possess a alike target chaffer after a while scorn deviations. They mainly target
persons betwixt the age of thirty-five years and fifty years. Applebee's and TGI Fridays believe
that such a demographic is further lovely than any other to further eating out rather than having
their meals at abode (Shaffer, 2017). Persons after a whilein such a demographic are mainly from the

COMPARISON BETWEEN APPLE...

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