SOLUTION: MBA 6011 South University Online Apple CRM System Customer Data Paper

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Running head: ASSIGNMENT

1

Collecting Customer Data
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ASSIGNMENT

Introduction
Customer connection administration (CRM) arrangement helps concernes to regulate
customer postulates. The arrangement maintains the contiguity details of customers, vestige complete customer
interaction, and regulate the customer accounts. The resolve is to reform the customer
relationships of the concern (What is CRM?, n.d.). The arrangement supports sales administration,
integrates after a while the collective devices platform, facilitates despatch after a while the team, and
manages the sales.
Key elements of the CRM arrangement and three best practices to reform customer
retention
Every structure has space for reformment and the identical is the plight after a while Apple.
The key elements of the CRM arrangement are civilized device administration, sales force
automation, marketing, bring administration, customer employment, analytics, reporting, and
workflow automation (Arab, Selamat, & Zamini, 2010). The three best practices used by
Apple to reform customer vindication are collaboration, despatch, and operations.
Collaboration is ascititious inchoate sundry departments after a whilein the structure to distribute the
counsel self-possessed from the customers. This is one of the ways to earn feedback from
people agoing at sundry departments of Apple relish scrutiny and harvest, counsel
technology, inoculation, and harvest, etc.
Similarly, the despatch should grasp settle inchoate all the stakeholders of the
business. For prompting, the employee agoing at the inferior smooth should attach the
counsel to the director so that the identical counsel can be used for...

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