SOLUTION: MKTG 2270 Saint Mary’s University Strategic Marketing Process Research Paper

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Attached.

THE DO-IT-MYSELF MARKETING PLAN
STRATEGIC
MARKETING
PROCESS
Situation
(SWOT)
Analysis

MY OWN MARKETING PLAN
SWOT ANALYSIS
Location
of Factor

Kind of Factor
Favorable

Internal: Me
• Personality
• Formal Education
• Job Experience
• Motivation
• Other:

P
L
A
N
N
I
N
G
P
H
A
S
E

External:
• Economic
• Technical
• Legal
• Other:

Unfavorable

My Strengths:
My Weaknesses:
• Self-motivation,
• Poor delegation,
problem-solving,
emphasis on
excellent written
individual skills
and oral
and acquaintance,
communication,
transactional
facilitation,
approach to
planning,
leading and low
problem-solving,
emotional
and decisionintelligence.
making.
• Limited exertion
• B.A in Human
experience in
Resource
preferred history.
Management from
ABC University
• 2-years exertion
experience as
Human Resource
Assistant and sixmonth internship
in customer
service
• Intrinsic
motivations such
as tendency of exertion,
contributions to
team/organization
al execution,
and acquaintance
transfer.
Opportunities For Me:
Threats Affecting Me:
• Economic
• An estimated 7%
downturn that
increase in the
result in
demand for human
recruitment freeze
resource managers
by companies.
from 2018- 2028.
• Outbreak of a
• An estimated
major pan...

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