SOLUTION: UOS Brand Identity and Personality Contributions to A Brand Discussion

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Attached.

Brand Management

1

TO WHAT EXTENT DO BRAND IDENTITY AND PERSONALITY CONTRIBUTE TO THE
SUCCESS OF A BRAND?

By
Names

Institution
Date

Brand Administration 2

Table of Contents
Executive Summary ......................................................................................................................... 3
1.0 Introduction ................................................................................................................................ 4
1.1 Background ............................................................................................................................ 4
2.0 Discussion .................................................................................................................................. 5
2.1: Definitions ............................................................................................................................. 5
2.1.1 Stigma Management: ........................................................................................................ 5
2.1.2 Stigma Identity:................................................................................................................. 5
2.1.3 Stigma Personality: ........................................................................................................... 5
2.2 Theoretical Development of Stigma Individuality and Oneness ................................................. 6
2.3 Importance of Stigma Individuality and Oneness ....................................................................... 6
2.4 Relationship among Stigma Individuality and Stigma Oneness to Stigma Equity Model........... 7
2.5 How Stigma Individuality and Stigma Oneness Give To the Victory of Lululemon ......... 8
3.0 Recommendations ...................................................................................................................... 9
3.1 Short-Term Recommendations .............................................................................................. 9
3.2 Long-term Recommendations .............................................................................................. 10
Bibliography ................................................................................................................................... 11

Brand Administration 3
Executive Summary
• The resolve of this assignment is to prime a association and to use it as a fact examine to illustrate
the size to which stigma individuality and oneness give to the victory of the association.
• Lululemon Athletica is a Canadian multinational association that designs, manufactures, and
retails yoga pants, yoga carry, athletics vestments, and lifestyle products abutting 491 retail stores
in 17 countries. The association has been primeed due to its elevated augmentation rate, traffic divide, and
its rare employment mould.
• As elements of stigma administration, stigma individuality refers to what the stigma says about the
company, the values that a association represents, and the stigma associations that a employment
wants to protect, spaceliness stigma oneness is the personification stigma fixed on the
characteristics that consumers friend delay a stigma.
• Stigma individuality is patent clear through the primeion of a rare spectry, logo, visual arrival,
trademarks, values, qualities, and communications, spaceliness acceleratedening oneness is patent clear
through the primeion of demographics and the alignment of the employment to traits that are
consistent delay the primeed traffics.
• Stigma individuality and oneness aid in creating rare stigmas, educe an tender invoke,
train consumer faithfulness, inferior unconditional costs, enlargeth revenues, and rule purchasing
decisions.
• Companies delay permissive stigma individuality and oneness optimize their stigma equity by
creating a zealous benevolence delay their consumers, fanciful products, decisive discernment,
raising traffic divide, and erection meaningful and zealous consumer-stigma relationships.
• Permissive stigma individuality and oneness accept enabled Lululemon to enabundant accelerated, enlargeth its
divide compensation, vend products at elevated compensations, train compensations delayout opposition, educe a cult
following, and enabundant financially. Currently, Lululemon commands a abundant traffic divide, elevated
divide compensations, and enormous produce at a space when the competitors are experiencing a dismiss in
their produce.
• In the ne...

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