Capella Bus-Fp4124 Assessment 9

Design a 3–5-page marketing communication plan for a health care product or service. It is essential to recognize that marketers must consider how the organization reaches its customers and also how customers reach the organization. Personnel should be trained to communicate effectively with consumers and patients. Assessment InstructionsDesign a 3–5-page marketing communication plan for a health care product or service. In addition to word of mouth, sales, and direct marking, incorporate into your marketing plan the following eight steps to develop effective marketing communication:Identify the target audience. Determine the communication objectives. Design the communications. Select the communication channels. Estimate the total marketing communications budget. Decide on the media outreach. Measure the results. Manage integrated communications. Also include in your assessment an Excel spreadsheet that helps you establish your budget for a marketing communication plan. You may choose to use the Marketing Budget Plan Microsoft Office template linked in the Resources to assist you with the spreadsheet. Additional RequirementsInclude a title page and a references page. Include an introductory paragraph and a concluding paragraph. Include a minimum of three research resources. Follow APA guidelines for style and formatting. Ensure your finished assessment is 3–5 pages in length, excluding the title page and references page

Originally posted 2018-07-17 03:55:17. Republished by Blog Post Promoter

Capella Bus-Fp4124 Assessment 9

Design a 3–5-page marketing communication plan for a health care product or service. It is essential to recognize that marketers must consider how the organization reaches its customers and also how customers reach the organization. Personnel should be trained to communicate effectively with consumers and patients. Design a 3–5-page marketing communication plan for a health care product or service. · In addition to word of mouth, sales, and direct marking, incorporate into your marketing plan the following eight steps to develop effective marketing communication:o Identify the target audience. o Determine the communication objectives. o Design the communications. o Select the communication channels. o Estimate the total marketing communications budget. o Decide on the media outreach. o Measure the results. o Manage integrated communications. · Also include in your assessment an Excel spreadsheet that helps you establish your budget for a marketing communication plan. o You may choose to use the Marketing Budget Plan Microsoft Office template linked in the Resources to assist you with the spreadsheet. Additional Requirements· Include a title page and a references page. · Include an introductory paragraph and a concluding paragraph. · Include a minimum of three research resources. · Follow APA guidelines for style and formatting. · Ensure your finished assessment is 3–5 pages in length, excluding the title page and references page.