Matsushita Electric Company

The Matsushita Electric Company probably offers the most successful model of the process of conversion of knowledge, the SECI model. This highly acclaimed knowledge creation model and was proposed by Nonaka and Takeuchi in 1995. “The SECI model proposes that knowledge is created through a spiral conversion process between explicit and tacit knowledge. ” (Floyd, 1999) The combination of these two types of knowledge yields four conversion patterns, viz. , Socialization, Externalization, Combination and Internalization. (Floyd, 1999) The SECI Model: Four Conversion Patterns Socialization
Socialization is the conversion of tacit knowledge into newer version, where experiences and mental models are shared. Tacit knowledge can be acquired directly from others without the use of language. For example, when apprentices learn a craft by observation, imitation and practice while directly working with their masters and not through instruction. The same principle is used in the process of mentoring in the business setup. The Matsushita Electric Company was trying to create and manufacture home bread-making machine. However, they were facing trouble in getting the machine to knead dough properly.
Despite all their efforts, the crust of the bread was being overcooked while the inside was hardly done at all. Finally, software developer Ikuko Tanaka proposed a creative solution. The Osaka International Hotel was reputation for making the best bread in Osaka. Tanaka decided to use the bread making process of this hotel as a model. She trained with the hotel’s head baker to study his kneading technique. After a year of trial and error, Tanaka, with the help of the project engineers, came up with the perfect design and the machine was a runaway hit.

Tanaka utilized the process of socialization as a process of acquiring the knowledge, where the acquired tacit knowledge took on a new version outside the bakery. Externalization Externalization is the process by which tacit knowledge is transformed into explicit knowledge. It typically involves the use of metaphors, analogies, concepts, hypotheses or models. Examples of externalization include the writing of a business plan or developing a manual for new staff. The “tacit knowledge” is that knowledge which is intuitive, contextual, linked to experience and past memories and is usually difficult to codify, document or communicate.
On the other hand, “explicit knowledge” is codified and documented knowledge like patents, databases, manuals, white papers etc. Referring back to the Matsushita Electric Company, we see that the tacit knowledge that Tanaka acquired as an apprentice of the head of the bakery in The Osaka International Hotel was transformed into explicit knowledge when she, along with the project engineer, created the design of the bread-making machine, thereby codifying the tacit information.

Don't use plagiarized sources. Get Your Custom Essay on
Matsushita Electric Company
Just from $13/Page
Order Essay
Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 15% with the discount code MATTERS