Construct a Customer Value Map

Question
1) Construct a Customer Value Map. In order to do so you need to calculate the relative performance, and plot them according to the corresponding price. The “Fair Price Line” is the regression of price by performance.

2) Interpret the Value Map. Discuss how would you improve your brand’s perceived customer value?

Originally posted 2017-02-09 14:44:28. Republished by Blog Post Promoter