Devry MKTG310 midterm exam

Question

Question 1.1.(TCO 3) Advertising to teens typically depicts _____. (Points : 5)

respected adults recommending the product
qualified experts explaining the benefit of the product
“in” teens using the product
family members of two or three generations using the product together

Question 2.2.(TCO 5) Research has indicated that the color _____ creates feelings of arousal and stimulates appetite. (Points : 5)

blue
red
yellow
black

Question 3.3.(TCO 2) When new immigrants arrive in this country, they tend to cluster geographically. The primary source of information and advice for this group comes from which of the following? (Points : 5)

Advertising
Consulates or embassies
The local community where the immigrant locates
Relatives in the immigrant’s home country

Question 4.4.(TCO 1) Walmart tracks the habits of the 100 million customers who visit its stores each week and responds with products and services directed toward those customers’ needs based on the information collected. This is an example of _____ marketing. (Points : 5)

undifferentiated
database
relationship
consumer-generated

Question 5.5.(TCO 1) Identify the difference between a need and a want.(Points : 40)

Question 6.6.(TCO 7) Describe the basic premise of motivational research and how it might be conducted.(Points : 40)

Originally posted 2016-11-12 11:18:58. Republished by Blog Post Promoter