Which of the following definitions of marketing most accurately reflects the definition of the American Marketing Association?

Question

Question 1

Which of the following definitions of marketing most accurately reflects the definition of the American Marketing Association?

1)

Marketing is a process of producing maximum profits.

2)

Marketing is a social and managerial process by which individuals and organizations obtain what they want and need.

3)

Marketing is the creation of value for customers who then are able to buy what they need and want, when and where they want.

4)

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

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Question 2

Why can’t the term marketing be used to refer to advertising activities performed by a marketer?

1)

Because advertising is not one of many marketing communications tools

2)

Because marketing is a much broader, strategic discipline and advertising is only one part of the communication function of marketing

3)

Because advertising is commonly used interchangeably with the term marketing by professional marketers

4)

Because without advertising it won’t matter what the company markets because no one will know about it

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Question 3

How do marketers ensure customers can find offerings?

By ensuring their products are offered on the internet

Correct Answer

By ensuring they developed supply chains that are designed to deliver the right product to the right customer at the right time

By spreading word of mouth promotions

In

By ensuring that the customer understands how to use a product and why the product has value to them.

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Question 4

What is marketing’s most important role?

1)

Bring needed products and services to consumer groups

2)

Contribute to the organization’s profits by ensuring the company is offering the right products.

Correct Answer

3)

Create value for consumers

In

4)

Originally posted 2017-02-19 19:26:27. Republished by Blog Post Promoter