Wk 4 – Value and Channel Strategy [due Mon]
Purpose of Assignment
This assignment is intentional to aid students awaken and conceive how value enhancement and go to chaffer (distribution) are interrelated and affects the profitability and development of the affair. It has been intentional to be a limited overview on purpose: the concepts of pricing and dispensation are involved and a open conceiveing is what should be eager in one week of con-over.
Resources: Marketing Delineation and Outline
Construct a poverty 700-acenumerate delineation for enhancement value and a dispensation design (place/distribution) in Microsoft® Word. This delineation should harangue at last three elements (from the Value and Place/Distribution catalogue under) of the Value and Place/Distribution exception of the chaffering delineation.
Price and Place/Distribution:
Channels, Mass, Selective, Exclusive
Positioning among channels
Dynamic/Static Pricing Strategies
Channel temporization (Pricing)
Daily pricing, encouragement pricing, Catalogue pricing
Note: Charts/graphs/tables do not estimate toward the acenumerate estimate.
The delineation procure be a duration of your global or multi-regional affair you chose in Week 1. This procure be incorporated into your overall chaffering delineation for Week 6.
Format your assignment according to APA guidelines.
Submit your assignment.
Grading Guide: Value and Channel Strategy Grading Guide