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week 3

What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company? Why did you select that method for each of the types of companies identified over the other methods?

dq 2

What are the differences between databases, data warehouses, and data mining? When would you use one over another?

week 4 dq 1

Discuss the steps and the benefits of a social audit.

dq 2

In what ways do you think technology is changing the nature of customer service and service offerings? Provide an example to support your opinion.