Mgt 3332 forecasting case analysis

Forecasting Case Analysis

Don't use plagiarized sources. Get Your Custom Essay on
Mgt 3332 forecasting case analysis
Just from $13/Page
Order Essay

                                              

The Fresh Detergent Case

Enterprise Industries produces Fresh, a brand of liquid detergent. In order to more effectively manage its inventory, the company would like to better predict demand for Fresh. To develop a prediction model, the company has gathered data concerning demand for Fresh over the last 33 sales periods. Each sales period is defined as one month. The variables are as follows:

Demand = Y = demand for a large size bottle of Fresh (in 100,000)

Price = the price of Fresh as offered by Ent. Industries

AIP = the average industry price

ADV = Ent. Industries Advertising Expenditure (in $100,000) to Promote Fresh in the sales period.

DIFF = AIP – Price = the “price difference” in the sales period

1- Download the data from Course Blackboard site into Excel spreadsheet.

2- Make time series scatter plots of all five variables (five separate graphs). Insert trend line, equation, and R-squared. Observe graphs and provide interpretation of results.

3- Construct scatter plots of Demand vs. DIFF and Demand vs. ADV, Demand vs. AIP, and Demand vs. Price. Insert fitted line, equation, and R-squared. Observe graphs and provide interpretation. Note that Demand is always on the Y axis. 

4- Obtain the correlation matrix for all six variables and list the variables that have strong correlation with Demand. High correlation is r > 0.50. Explain your findings in plain language.

5- Use 3-month and 6-month moving averages to predict the demand for March 2019. Find MAD for both forecasts and identify the preferred one based on each calculation. Is the moving average suitable method for forecasting for this data set? Explain your reasoning.

6- Use Exponential smoothing forecasts with alpha of 0.1, 0.2, …, 0.9 to predict March 2019 demand. Identify the value of alpha that results in the lowest MAD. 

7- Find the monthly seasonal indices for the demand values using Simple Average (SA) method. Find the de-seasonalized demand values by dividing monthly demand by corresponding seasonal indices.

8- Use regression to perform trend analysis on the de-seasonalized demand values. Is trend analysis suitable for this data? Find MAD and explain the Excel Regression output (trend equation, r, r-squared, goodness of model). 

9- Find the seasonally adjusted trend forecasts for March through May 2019. 

10- Perform simple linear regression analysis with ADV as the independent variable. Write the complete equation, find MAD and explain the Excel Regression output. Make sure to use the de-seasonalized demand data for this model and all future models. 

11- Repeat part (10) with DIFF as the independent variable.

12- Construct multiple linear regression model with Period, AIP, DIFF, and ADV as independent variables. Formulate the equation, find MAD, and explain the output. Rank variables based on their degree of contribution to the model. Observe significant F, R-squared, and p-values and explain.

13- Perform multiple linear regression analysis with Period, DIFF, and ADV as independent variables. Formulate the equation and find MAD. Which variable is the most significant predictor of demand? Rank the independent variables based on their degree of contribution to the model. Observe significant F, R-squared, and p-values and explain.

14- Use the model obtained in parts 13 and make forecasts for the following months. Make sure to seasonalize final forecasts. 

Period Year  Price   AIP  ADV  

March    2019  $6.10  $6.50 $10.3 

April 2019  $6.30  $6.60 $10.7 

May    2019  $6.50  $7.10 $11.1

15- Provide a brief case conclusion based on above analysis.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 15% with the discount code MATTERS