Mbaa 523 – The Objective Of This Assignment Is To Develop An Appreciation For The Methods

3 PAGE APA Paper– You must follow all instructions. Instructor grades very strictly. “The objective of this assignment is to develop an appreciation for the methods used by two largest commercial aircraft manufacturers, Airbus and Boeing, to forecast demand for air travel and the market for commercial aircraft over the next twenty years. In a written report, you will summarize the air travel demand for a world region explaining the market forces which will cause this region’s demand to be above or below the world average. “INSTRUCTIONS: “The objective of this and the other written assignments in the course is to show how themanagerial economic theory and tools presented in Baye are applied to a current airline industryproblem. For this assignment, the objective is to develop an appreciation for the methods used bythe two largest commercial aircraft manufacturers, Airbus (http: //www. airbus. com) and Boeing(http: //www. boeing. com/), to forecast demand for air travel and the market for commercialaircraft over the next twenty years. Fortunately, both make their forecasts available to the public. For this assignment, you are to review the Airbus Global Market Forecast and the BoeingCurrent Market Outlook. These reports are available on the Boeing and Airbus websites. Thelocation of the forecasts varies from year to year but each can be accessed by a search within thewebsite or from the site map. In your review, concentrate on the factors (independent variables)that Airbus and Boeing employ to estimate the demand for air travel growth and how these areused to generate regional estimates for specific aircraft types. First, look for sections in thereports that provide an overview of the forecast methodology. Regression analysis is usedextensively, but the technical details are not provided or important for this assignment. Anappreciation for how the estimates are generated is sufficient. After you look over the entirereports – they’re lengthy, it is not necessary to read all sections – choose a region of the worldfor more detailed study. First, briefly explain how Airbus and Boeing develop their 20-year forecasts. Note the factorsthat influence projected air travel growth, some factors affect the demand curves while othersinfluence supply. Be certain to distinguish between the two. The connection between themicroeconomic theory of supply and demand as presented in Baye and Doganis should beexplicit. Then explain the forecasts for growth in the chosen world region. Provide someperspective to forecast growth in the rest of the world. The paper should be approximately three pages not including a cover page, reference list, andany appendices you may wish to include. Both forecasts provide a wealth of detail that couldsupport a much longer paper, but the objective is an overview similar to an executive summaryfor one world region, not an in-depth analysis. Managers are often tasked with analyzingbusiness environments or specific problems for senior management review. Senior managers areusually pressed for time and value concise evaluation and recommendation. Discerning andsummarizing the critical facts succinctly is difficult. More is not necessarily better, the page limitis intended to foster this skill. APA style is required including a title page and reference listing. You may have only a fewreferences, but these must be cited in both the main body of the paper and in a separate reference. ”

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