Module #3 Assignment
Marketing Plan for the Capstone Project
Review “MGT-660 Capstone Project Overview.”
Based on the organization you selected, write a marketing plan of 750-1,000 words. You can use “Marketing Plan” as a template for this section, omitting those topics covered in other sections of the Capstone document. Be sure to address the following:
What is your target market?
What is the size of your potential target market?
Describe the 4Ps of marketing in your organization? (Product/positioning, pricing, promotion, and placement)
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.