MKT 544 week 1 individual paper

Building the Brand Paper
Select a company with which you are familiar.
Write a paper of no more than 700 words that describes the process the company uses to build its brand.
Include the following:
Possible reasons why the company has or has not been successful in establishing its brand.
Your sources, properly cited.
Format your paper in consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

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