Read the Branding Scenario.
Develop a 10- to 15-slide presentation with supporting speaker notes to persuade the company that it needs to address the branding problem.
Address the following in your presentation:
What is the brand-building process the company must follow?
What are the benefits of using IMC to build the company’s brand?
Who are the key stakeholders, and what strategies must you employ to involve the stakeholders in the plan and gain their support?
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