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Product Positioning Paper
Write a paper of no more than 1,250 words to explain how the consumer is influenced during the decision-making process by targeted product positioning. The paper must address the following:
Research current product positioning of similar products to determine the best positioning for your clients’ product and explain your findings.
Select a product positioning strategy and make your recommendations explaining why the strategy selected is the optimal choice. Explain how the promotional strategies are expected to influence consumer decision-making within the targeted market group. Describe how product positioning is important to the marketing plan.
Create a Microsoft® Excel spreadsheet that includes the pricing strategy and price set.
Use the Strategic Approach to Pricing Exhibit 18.4 in Consumer Behavior & Marketing Strategy to develop a pricing strategy and set a price for the flavored cigarettes.

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