Nonfinancial Performance Measures

nonfinancial performance measuresThe senior management of Tungston Company has proposed the following three perfor- mance measures for the company: 1. Net income as a percent of stockholders’ equity2. Revenue growth3. Employee satisfactionManagement believes these three measures combine both financial and nonfinancial measures and are thus superior to using just financial measures. What advice would you give Tungston Company for improving its performance measurement system?

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