Researching Community Partnerships

Researching Community PartnershipsReview the “Preview of Your Final Project” criteria sheet to help you focus your work this week. Before engaging in your research, make sure you have decided on the organization you would like to research in this class so you can apply the work you do this week to your final project. *Note: As you gather your sources, make sure the ones you choose are no more than five (5) years old. This is part of the requirements for your Final Project. Six-Article Annotated BibliographyFind and summarize the Grow, Hamm, & Lee’s “The Debate over Doing Good” (in EBSCO). Use your key terms that you generated through your Wikipedia search to search Grantham Library’s EBSCOhostand/or Google Scholar to find at least five additional, reputable articles to review as background information on community partnerships and community organizations. Review each of the six articles you found and summarize them based on the following criteria: The name of the author and article,The purpose of the article,The problem addressed,The population addressed, and,The results of the article. Your review should include all six articles. You should provide a 100-150 word paragraph for each source addressing the each of the four key ideas in your summary. Each article should also include a reference citation in APA format. SAMPLE: Remen, R. N. (1999 Jan. 1). Helping, fixing or serving? University of Cincinnati. Retrieved from: https: //www. uc. edu/content/dam/uc/honors/docs/communityengagement/HelpingFixingServing. pdfIn the article, “Helping, Fixing, or Serving” (1999), Remen asserts that people see the world in threedifferent ways broken, weak or whole. These viewpoints results in how a person connect to their world. Remen views serving as a way to moves beyond the expertise and incorporates both their serves strengthens as well as the strengths of others. Many times people seek to help or fix rather than service. Remen uses examples of an emergency physician sees delivering a baby as a service rather than fixing the problem. She shares how a nurse moved past professional protocols to serve her by removing her ileostomy. In these examples, she explains how experiences shorten the distance between the humans. Remen shows how serving rather than fixing or helping benefits all parties and impacts humanity. Preview of Your Final ProjectOver the next several weeks you will be learning about service learning and also investigating a community organization. You will be reading about service learning, as well as completing a research project about a community organization of your choosing in order to evaluate their role in the community and the impact they have. This project may be submitted as a paper, a presentation, or a speech. You will be evaluated over the following five soft skills throughout the course: CommunicationCritical ThinkingRespect for DiversityProfessional, Ethical, and Social ResponsibilityLifelong LearningThe expectations for each of the skill areas are: Communication – For this skill demonstrate the following criteria for proficiency as you develop your final project: Your writing is clear and concise and is free of errors, demonstrating proficiency in using citations, and following style guidelines in terms of formatting, conventions, and grammar, and is structured in a way that readers can easily follow. Appropriate tools and graphics are used. Approaches the analysis of the research project purposefully and critically, fully exploring the learning experience. Demonstrate a full comprehension of Service Learning, showing an ability to blend the learning experience each week. Capture a clear tone in your writing. Your paper must demonstrates an awareness of your target audience, seeking to meet their needs and expectations. Critical Thinking – For this skill demonstrate the following criteria for proficiency as you develop your final project: Your information is drawn from source(s) and through experience and observation. Thoroughly applying a comprehensive analysis or synthesis of the materials you review and apply to support your paper. Identify and evaluates relevant points of view. Use questions to determine accuracy, relevance, and completeness of information. Your evaluation of solutions considered in important factors in problem-solving, such as the context of the problem or challenges, applying logic and reasoning, and the feasibility and potential impact of your solutions. Your discussion is well documented and comprehensiveExamines all issues with a full, thorough understanding in your formulation of ideas, the decision-making process, and in presenting a position in your paperRespect for Diversity – For this skill demonstrate the following criteria for proficiency as you develop your final project: Demonstrate an ability to suspend judgment of culturally challenging ideas and awareness of the benefits of multiple perspectives (variety of sources) as they apply to your understanding and problem-solving strategies. Ask questions as you move along with the developing your papers. The weekly reflections assignment are a good springboard to keep your traction as you develop your paper and assignments and move through the assigned books for the course. Professional, Ethical, and Social Responsibility – For this skill demonstrate the following criteria for proficiency as you develop your final project: Demonstrate the ability to recognize and understand complex professional, social, and ethical issues and their complexities as encountered through your project. Be able to identify and adapt to relationships among ideas beyond those presented within the issue itself. Ensure your work matches assignment requirements, is thorough and comprehensive, and advances the issue being examined. Demonstrate your willingness to embrace your role within and your responsibilities to a community, and keep those elements central to the decision-making process in an effort to better the community. Demonstrate an understanding that success is reliant on the engagement of all members within the community, and actively seek ways to mutually benefit the group. Lifelong Learning – For this skill demonstrate the following criteria for proficiency as you develop your final project: Review prior learning, both inside and outside of the classroom, and note connections between formal and informal learning experiences, drawing connections between life-learning and formal learning, and show an understanding of how each can inform the other as they apply to new situations. Demonstrate that you see academic learning as a process of examining ideas addressed in one discipline and be able to apply those ideas to another situation. Demonstrate that you see learning, both inside and outside of the classroom, as valuable and interconnected. Show an ability apply learning from different sources to develop a broader, more comprehensive perspective about the implications of individual learning experiences. You have three options in how you can present your final project: As a PaperYour paper should be creative and interesting, and demonstrate what you have learned. It should be a minimum of 5-7 pages in length and you will use APA style formatting with a title page and reference section. You should use Times New Roman, 12pt. font, double-space your lines, and set your page up with one inch margins (See the APA Template included in the Course Resources folder)As a PresentationLike the paper option, your presentation should be creative, interesting, and demonstrate what you have learned throughout the project. Your presentation should be 8 to 10 minutes in length, include visual elements (graphics, pictures, etc. ), be presented using a program such as PowerPoint or Prezi, and you should record yourself giving the presentation (consider using screen capture programs such as JING or Eyejot to record your voice—be aware, you may need to create more than one file). As a SpeechAs it is in the other two options, your speech should be creative, interesting, and demonstrate what you have learned throughout the project. Your speech should be 8 to 10 minutes in length and include a typed handout. For All Assignment TypesYour assignment should be well-organized and demonstrate an orderly flow of information that clearly addresses the subject chosen. In addition to the above criteria, your final project should include the following elements: The Community Organization: Clearly indicate the focus of the organization and the community needs that the organization. A brief historical background of the organization should also be included. Discuss any community partnerships that they have. Suggest additional partnerships that you feel they should have. Explore how the cross-cultural challenges and humanitarian considerations are involved. Demonstrate how the organization uses volunteers and the economic benefits associated with this (not just “free labor”). Illustrate any roadblocks that the organization has faced or potential could face and how they did or might find solutions. Describe the organization’s vision for the future. Indicate what areas in which you feel the organization could improve. What challenges (technological, political, economic, laws and regulations, community-based initiatives, educational, etc. ) will they need to overcome?Discuss potential ways you might be able to contribute to the organization. How could your own interests, talents, and skills benefit this organization?Research: You will need to include aminimum of ten (10) sourcesto support your project claims. Additionally, you will need to ensure the sources you choose areno more than five (5) years old. Writing: Title your ProjectIntroduction: Begin with the attention-getter, tie in the background information, and end the introduction with your thesis. Body: Clearly identify the topic of each section. The topic must be a statement, not a question, and should begin with your own ideas and your own words. After identifying your topic, use quotations or paraphrase from your sources to help illustrate the point you are making (be sure to identify the author(s) and source(s)). After you have given support, spend a sentence or two explaining how the example(s) support the section topic. A compilation of your research, your literature review, your methods, (how the data was collected or generated and analyzed), and your results should be included in the body of your project. Conclusion: Restate your thesis. This means that you say about the same thing as you did in your thesis, but you say it differently. After stating your thesis, restate the topics from each of your body sections and emphasize what is important for your audience/readers to remember. End your conclusion with a call to action that illustrates what your audience/readers should do with the information you presented. Please note: You will have the opportunity to revise and perfect this project, but you should do your best to make each step as complete as possible so you can receive more relevant and constructive feedback from your instructor and your peers.

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Researching Community Partnerships

Researching Community PartnershipsReview the “Preview of Your Final Project” criteria sheet to help you focus your work this week. Before engaging in your research, make sure you have decided on the organization you would like to research in this class so you can apply the work you do this week to your final project. *Note: As you gather your sources, make sure the ones you choose are no more than five (5) years old. This is part of the requirements for your Final Project. Six-Article Annotated BibliographyFind and summarize the Grow, Hamm, & Lee’s “The Debate over Doing Good” (in EBSCO). Use your key terms that you generated through your Wikipedia search to search Grantham Library’s EBSCOhostand/or Google Scholar to find at least five additional, reputable articles to review as background information on community partnerships and community organizations. Review each of the six articles you found and summarize them based on the following criteria: The name of the author and article,The purpose of the article,The problem addressed,The population addressed, and,The results of the article. Your review should include all six articles. You should provide a 100-150 word paragraph for each source addressing the each of the four key ideas in your summary. Each article should also include a reference citation in APA format. SAMPLE: Remen, R. N. (1999 Jan. 1). Helping, fixing or serving? University of Cincinnati. Retrieved from: https: //www. uc. edu/content/dam/uc/honors/docs/communityengagement/HelpingFixingServing. pdfIn the article, “Helping, Fixing, or Serving” (1999), Remen asserts that people see the world in threedifferent ways broken, weak or whole. These viewpoints results in how a person connect to their world. Remen views serving as a way to moves beyond the expertise and incorporates both their serves strengthens as well as the strengths of others. Many times people seek to help or fix rather than service. Remen uses examples of an emergency physician sees delivering a baby as a service rather than fixing the problem. She shares how a nurse moved past professional protocols to serve her by removing her ileostomy. In these examples, she explains how experiences shorten the distance between the humans. Remen shows how serving rather than fixing or helping benefits all parties and impacts humanity. Preview of Your Final ProjectOver the next several weeks you will be learning about service learning and also investigating a community organization. You will be reading about service learning, as well as completing a research project about a community organization of your choosing in order to evaluate their role in the community and the impact they have. This project may be submitted as a paper, a presentation, or a speech. You will be evaluated over the following five soft skills throughout the course: CommunicationCritical ThinkingRespect for DiversityProfessional, Ethical, and Social ResponsibilityLifelong LearningThe expectations for each of the skill areas are: Communication – For this skill demonstrate the following criteria for proficiency as you develop your final project: Your writing is clear and concise and is free of errors, demonstrating proficiency in using citations, and following style guidelines in terms of formatting, conventions, and grammar, and is structured in a way that readers can easily follow. Appropriate tools and graphics are used. Approaches the analysis of the research project purposefully and critically, fully exploring the learning experience. Demonstrate a full comprehension of Service Learning, showing an ability to blend the learning experience each week. Capture a clear tone in your writing. Your paper must demonstrates an awareness of your target audience, seeking to meet their needs and expectations. Critical Thinking – For this skill demonstrate the following criteria for proficiency as you develop your final project: Your information is drawn from source(s) and through experience and observation. Thoroughly applying a comprehensive analysis or synthesis of the materials you review and apply to support your paper. Identify and evaluates relevant points of view. Use questions to determine accuracy, relevance, and completeness of information. Your evaluation of solutions considered in important factors in problem-solving, such as the context of the problem or challenges, applying logic and reasoning, and the feasibility and potential impact of your solutions. Your discussion is well documented and comprehensiveExamines all issues with a full, thorough understanding in your formulation of ideas, the decision-making process, and in presenting a position in your paperRespect for Diversity – For this skill demonstrate the following criteria for proficiency as you develop your final project: Demonstrate an ability to suspend judgment of culturally challenging ideas and awareness of the benefits of multiple perspectives (variety of sources) as they apply to your understanding and problem-solving strategies. Ask questions as you move along with the developing your papers. The weekly reflections assignment are a good springboard to keep your traction as you develop your paper and assignments and move through the assigned books for the course. Professional, Ethical, and Social Responsibility – For this skill demonstrate the following criteria for proficiency as you develop your final project: Demonstrate the ability to recognize and understand complex professional, social, and ethical issues and their complexities as encountered through your project. Be able to identify and adapt to relationships among ideas beyond those presented within the issue itself. Ensure your work matches assignment requirements, is thorough and comprehensive, and advances the issue being examined. Demonstrate your willingness to embrace your role within and your responsibilities to a community, and keep those elements central to the decision-making process in an effort to better the community. Demonstrate an understanding that success is reliant on the engagement of all members within the community, and actively seek ways to mutually benefit the group. Lifelong Learning – For this skill demonstrate the following criteria for proficiency as you develop your final project: Review prior learning, both inside and outside of the classroom, and note connections between formal and informal learning experiences, drawing connections between life-learning and formal learning, and show an understanding of how each can inform the other as they apply to new situations. Demonstrate that you see academic learning as a process of examining ideas addressed in one discipline and be able to apply those ideas to another situation. Demonstrate that you see learning, both inside and outside of the classroom, as valuable and interconnected. Show an ability apply learning from different sources to develop a broader, more comprehensive perspective about the implications of individual learning experiences. You have three options in how you can present your final project: As a PaperYour paper should be creative and interesting, and demonstrate what you have learned. It should be a minimum of 5-7 pages in length and you will use APA style formatting with a title page and reference section. You should use Times New Roman, 12pt. font, double-space your lines, and set your page up with one inch margins (See the APA Template included in the Course Resources folder)As a PresentationLike the paper option, your presentation should be creative, interesting, and demonstrate what you have learned throughout the project. Your presentation should be 8 to 10 minutes in length, include visual elements (graphics, pictures, etc. ), be presented using a program such as PowerPoint or Prezi, and you should record yourself giving the presentation (consider using screen capture programs such as JING or Eyejot to record your voice—be aware, you may need to create more than one file). As a SpeechAs it is in the other two options, your speech should be creative, interesting, and demonstrate what you have learned throughout the project. Your speech should be 8 to 10 minutes in length and include a typed handout. For All Assignment TypesYour assignment should be well-organized and demonstrate an orderly flow of information that clearly addresses the subject chosen. In addition to the above criteria, your final project should include the following elements: The Community Organization: Clearly indicate the focus of the organization and the community needs that the organization. A brief historical background of the organization should also be included. Discuss any community partnerships that they have. Suggest additional partnerships that you feel they should have. Explore how the cross-cultural challenges and humanitarian considerations are involved. Demonstrate how the organization uses volunteers and the economic benefits associated with this (not just “free labor”). Illustrate any roadblocks that the organization has faced or potential could face and how they did or might find solutions. Describe the organization’s vision for the future. Indicate what areas in which you feel the organization could improve. What challenges (technological, political, economic, laws and regulations, community-based initiatives, educational, etc. ) will they need to overcome?Discuss potential ways you might be able to contribute to the organization. How could your own interests, talents, and skills benefit this organization?Research: You will need to include aminimum of ten (10) sourcesto support your project claims. Additionally, you will need to ensure the sources you choose areno more than five (5) years old. Writing: Title your ProjectIntroduction: Begin with the attention-getter, tie in the background information, and end the introduction with your thesis. Body: Clearly identify the topic of each section. The topic must be a statement, not a question, and should begin with your own ideas and your own words. After identifying your topic, use quotations or paraphrase from your sources to help illustrate the point you are making (be sure to identify the author(s) and source(s)). After you have given support, spend a sentence or two explaining how the example(s) support the section topic. A compilation of your research, your literature review, your methods, (how the data was collected or generated and analyzed), and your results should be included in the body of your project. Conclusion: Restate your thesis. This means that you say about the same thing as you did in your thesis, but you say it differently. After stating your thesis, restate the topics from each of your body sections and emphasize what is important for your audience/readers to remember. End your conclusion with a call to action that illustrates what your audience/readers should do with the information you presented. Please note: You will have the opportunity to revise and perfect this project, but you should do your best to make each step as complete as possible so you can receive more relevant and constructive feedback from your instructor and your peers.

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Researching Community Partnerships

Review the “Preview of Your Final Project” criteria sheet to help you focus your work this week. Before engaging in your research, make sure you have decided on the organization you would like to research in this class so you can apply the work you do this week to your final project. (https://citiwatch.baltimorecity.gov/_layouts/CitiWatch/Default.aspx)

*Note: As you gather your sources, make sure the ones you choose are no more than five (5) years old. This is part of the requirements for your Final Project.
Six-Article Annotated Bibliography
Find and summarize the Grow, Hamm, & Lee’s “The Debate over Doing Good” (in EBSCO).
Use your key terms that you generated through searching Grantham Library’s EBSCOhost and/or Google Scholar to find at least five additional, reputable articles to review as background information on community partnerships and community organizations.
Review each of the six articles you found and summarize them based on the following criteria:
The name of the author and article,
The purpose of the article,
The problem addressed,
The population addressed, and,
The results of the article.
Your review should include all six articles. You should provide a 100-150 word paragraph for each source addressing the each of the four key ideas in your summary. Each article should also include a reference citation in APA format.
SAMPLE:
Remen, R. N. (1999 Jan.1). Helping, fixing or serving? University of Cincinnati.Retrieved from:

https://www.uc.edu/content/dam/uc/honors/docs/communityengagement/HelpingFixingServing.pdf
In the article, “Helping, Fixing, or Serving” (1999), Remen asserts that people see the world in three

different ways broken, weak or whole.
These viewpoints results in how a person connect to their world. Remen views serving as a way to moves beyond the expertise and incorporates both their serves strengthens as well as the strengths of others.
Many times people seek to help or fix rather than service. Remen uses examples of an emergency physician sees delivering a baby as a service rather than fixing the problem. She shares how a nurse moved past professional protocols to serve her by removing her ileostomy. In these examples, she explains how experiences shorten the distance between the humans. Remen shows how serving rather than fixing or helping benefits all parties and impacts humanity.

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Researching Community Partnerships

Six-Article Annotated Bibliography
Summarize The Grow, Hamm, & Lee’s “The Debate over Doing Good” (found below).
Use Google Scholar to find at least five additional, reputable articles to review as background information on community partnerships and community organizations.
Review each of the six articles you found and summarize them based on the following criteria:
The name of the author and article,
The purpose of the article,
The problem addressed,
The population addressed, and,
The results of the article.
Your review should include all six articles. You should provide a 100-150 word paragraph for each source addressing the each of the four key ideas in your summary. Each article should also include a reference citation in APA format.

The Grow, Hamm, & Lee’s “The Debate over Doing Good”

Some companies are taking a more strategic tack on social responsibility. Should they?

It’s 8:30 a.m. on a Friday in July, and Carol B. Tome is starting to sweat. The chief financial officer of Home Depot Inc. isn’t getting ready to face a firing squad of investors or unveil troubled accounting at the home-improvement giant. Instead, she and 200 other Home Depot employees are helping to build a playground replete with swings, slides, and a jungle gym at a local girls’ club in a hardscrabble neighborhood of Marietta, Ga. Dressed in a white Home Depot T-shirt, a baseball cap, and blue capri jeans, Tome tightens bolts, while others dump wood chips, mix concrete, and sink posts. The company, together with nonprofit playground specialist KaBOOM!, plans to build 1,000 more such kiddie parks in the next three years — and spend $25 million doing it.

Is this any way to build shareholder value at Home Depot, where the stock has been stuck near $43, down 35% from its all-time high? Chief Executive Robert L. Nardelli and his troops think so. Last year about 50,000 of Home Depot’s 325,000 employees donated 2 million hours to community service. Now, Nardelli is trying to encourage more companies to volunteer at Home Depot’s pace. At his invitation, executives from 24 companies and foundations gathered for five hours at Home Depot’s Atlanta headquarters in May to discuss community service. Attendees included Lawrence R. Johnston of Albertson’s, F. Duane Ackerman of BellSouth, Gerald Grinstein of Delta Air Lines, and William R. McDermott of SAP America. On Sept. 1 these CEOs and others will kick off “A Month of Service,” an ambitious plan, developed with community group the Hands-On Network, to deploy corporate volunteers on 2,000 projects across the country, and raise the total number of volunteers by 10%, or 6.4 million, in two years. “We look at this activity with the same eye that we look at business,” Nardelli says.

Yes, companies have long paid lots of money — and lip service — to philanthropy and public service. But as Nardelli’s confab indicates, managers from all parts of American business are increasingly seeing social responsibility as a strategic imperative. In June, General Electric Co. released its first “Citizenship Report” as a way for interest groups to assess its social performance from air pollution to volunteer hours. That followed the announcement in May of GE’s ecomagination program, which will invest billions in environmentally friendly technologies. IBM uses its On Demand Community — a 40,000-employee volunteer program — as a way to bring IBM technologies to schools and community centers and plug its brand. Even the legendarily hard-nosed Wal-Mart Stores Inc. has come around to the cause. “We thought we could sit in Bentonville [Ark.], take care of customers, take care of associates — and the world would leave us alone,” CEO Lee Scott said at a recent analyst conference. “It doesn’t work that way anymore.”

BEHOLDEN TO MANY
What’s behind this realization? At the very minimum, it’s clear that companies recognize it takes a robust, sharp public-relations strategy to navigate through the mines of today’s operating environment. Among them: increased regulatory scrutiny; a global, 24-hour news cycle; and communities hostile to scandal-tarred big businesses. But what Nardelli suggests is something deeper. In fact, it’s a growing embrace of so-called stakeholder theory, which posits that companies are beholden not just to stockholders — but also to suppliers, customers, employees, community members, even social activists. That’s quite a departure from the long-dominant notion that corporations’ only duty is to increase profits for shareholders. “Things have become a lot more interdependent,” says Nardelli. “There are a broader range of constituents.”

Such platitudes, of course, make critics cringe. The Nobel prize-winning economist Milton Friedman, 93, casts a long intellectual shadow over the debate. In a seminal 1970 New York Times Magazine article, he declared social initiatives “fundamentally subversive” because they undermine the profit-seeking purpose of public companies and waste shareholders’ money. Even today, Friedman, a senior fellow at Stanford University’s Hoover Institution, rails at the idea that managers elected by shareholders to run companies should spend their profits on social causes. “Adam Smith said in 1776: ‘I have never known much good done by those who profess to trade for the public good.’ It’s a good quote,” says Friedman.

There’s no doubt that a surge in community outreach and do-good deeds is, in large part, a gussied-up bid for good favor. Tarred by a raft of corporate scandals from Enron to WorldCom, social outreach can be a way to regain the high ground. That’s probably one reason corporate giving hit $3.6 billion last year, an all-time high, up from $3.5 billion in 2003, according to philanthropy research group the Foundation Center. Indeed, Nardelli argues that a “dark veil” hangs over big business. It is exacting tangible penalties: Based on its $91 billion market cap, Home Depot was required to shell out an estimated $1 million last year to fund the Public Company Accounting Oversight Board, an outfit created by the Sarbanes-Oxley corporate reform bill to monitor the work of auditors. In effect, say Home Depot executives, all public companies are paying for the sins of a few.

But more than mere public relations appears to be at work here. Companies are being forced to address the concerns of customers, employees, and investors — in order to keep them. Such pressure is why last year Gap Inc. halted relationships with 70 of its overseas factories over alleged labor abuses, and has for the past two years issued a social responsibility report. Or why Nike Inc. is now a world leader in setting safety standards for overseas workers. When the controversy over its sweatshops erupted several years ago, managers mistakenly believed they could afford to ignore the outcry simply by cranking out hip shoes. “It is no longer an option to sit on the sidelines,” says Bradley K. Googins, executive director of The Center for Corporate Citizenship at Boston College.

YOUTHFUL IDEALISM
More important, the calls for change are coming from inside the corporate walls. A new generation of employees is demanding attention to stakeholders and seeking more from their jobs than just 9-to-5 work hours and a steady paycheck. The number of Gen Yers — those born between 1977 and 1994 — in the working world has grown 9.2% since 1999, while the number of Gen X workers remained flat, and baby boomers declined 4.3%, according to Robert Szafran, a sociology professor at Stephen F. Austin State University in Nacogdoches, Tex. As a result, Home Depot and others are finding that burnishing an image as a socially responsible company helps to attract younger workers, at all levels. “One of the things we compete most for in the marketplace is our associates,” says Nardelli. “I’m not sure that was the case [two decades ago].”

Take Sewell Avant. The 25-year-old senior procurement analyst graduated from the Georgia Institute of Technology in 2002. During college, he cleaned churches and did regular social projects with fraternity brothers. Now he’s carrying on that tradition at Home Depot. He took a day off, without pay, to help mix concrete at the playground project in Marietta. His entire department will do more kiddie-park construction on a weekend in August. For Avant, volunteering adds meaning to his day-to-day job. “Employees are trying to marry their work and nonwork lives. If the company gives them a chance to do that, then they’re happier,” says C.B. Bhattacharya, associate professor of marketing at Boston University’s School of Management.

That’s why younger companies are baking the social responsibility concept into their culture — and demanding investors accept the cost. Costco Wholesale Corp. has long offered generous compensation to its workers, to the scorn of Wall Street and the detriment of its stock price. In the 1980s, networking giant Cisco Systems Inc. opened its first office in East Palo Alto, Calif., a run-down neighborhood amid the prosperity of Silicon Valley. Cisco Chairman John Morgridge worked as “principal for the day” at a school next door. “We’re in business to get results. This is just a different currency,” says Tae Yoo, Cisco’s vice-president for corporate affairs.

Indeed, it has been a rude awakening for companies that have not embraced a more strategic approach to social responsibility. For years Wal-Mart has been a top corporate donor. But as the company’s image was pummeled by labor unions and lawsuits, research showed its fragmented giving generated little goodwill. The reason: Few people could remember exactly what — or whom — Wal-Mart supports. Now, it’s giving its community outreach a sharper focus. “Society has changed,” says Betsy Reithemeyer, executive director of the Wal-Mart Foundation. “If you are the gathering place of the community, then you have a responsibility to it.”

In fact, some executives argue that a company should develop a social responsibility platform — even if it doesn’t add to the bottom line. In 2003, Wayside Cross Ministries, an Aurora (Ill.) shelter for abused women and men, couldn’t obtain enough ground beef for meals. On hamburger days at Wayside, some residents ended up eating buns, lettuce, and tomato — no burger. Then grocery giant Albertson’s, through Jewel, its Midwest grocery chain, launched Fresh Rescue to boost supplies of perishable meat, dairy, and vegetable products for local food banks. The result: Last year, the Northern Illinois Food Bank supplied 386 shelters with 740,000 pounds of meat, double the number from the year before. The payoff for Albertson’s: goodwill — and perhaps a few more shoppers. “We don’t look for any statistics,” says CEO Johnston. “This has to be in the DNA of a company.”

Even evangelists such as Nardelli stop short of saying that companies should divert money from other strategic priorities to support corporate social responsibility. But at corporations like Home Depot and GE, good works are being bred into Big Business. “It’s just the right thing to do,” says Nardelli. Good PR? Sure. Money well spent? The goodwill refund could be in the mail.

Stakeholders vs. Shareholders

Corporate social responsibility seems like an apple-pie virtue, but it’s actually quite controversial.
PROPONENTS ARGUE THAT IT…

BURNISHES A COMPANY’S REPUTATION In the wake of corporate scandals, corporate social responsibility builds goodwill — and can pay off when scandals or regulatory scrutiny inevitably arise.
ATTRACTS TALENT Many young workers expect their employers to be active in social issues. Membership in Netimpact.org, a network of socially-conscious MBA graduates, jumped from 4,000 in 2002 to 10,000 in 2004.
WHILE DETRACTORS CLAIM IT…

COSTS TOO MUCH Giving by corporate foundations reached an all-time high of $3.6 billion last year. But it can come at the expense of other priorities, such as research and development, and is rarely valued by Wall Street.
IS MISGUIDED Many corporate executives believe, as economist Milton Friedman does, that the role of business is to generate profits for shareholders — not to spend others’ money for some perceived social benefit.

Data: BusinessWeek

Beyond ‘I Gave at the Office’
Creative executives are doing far more these days than just writing checks

HOME DEPOT Last year staffers donated 2 million hours to projects at the heart of Home Depot’s business, such as creating playgrounds, refurbishing houses, and rebuilding disaster-damaged structures.

IBM Big Blue has created at least 100 specialized applications for schools, labs, and community groups. For instance, an IBM translation server is changing English-language e-mails to Spanish and back in heavily Latino schools.

SAP AMERICA CEO Bill McDermott upped the community-giving ante three years ago. SAP now allots 3.5% of annual revenues — up from 2.4% in 2002 — to charitable projects. In October some 3,000 employees will refurbish schools and tutor kids throughout the country.

ALBERTSON’S The grocer’s national plan to support Fresh Rescue programs helps deliver hard-to-get meat, dairy, and vegetables to homeless shelters. Last year, Albertson’s donated $87 million in cash and in-kind gifts.
Data: BusinessWeek

Copyright The McGraw-Hill Companies, Copyright 2005
PHOTO (COLOR): SPADEWORK Home Depot’s Nardelli plants flowers at an Atlanta school
PHOTO (COLOR): GREENER GE Execs announce the launch of “ecomagination,” which will boost environmental research
~~~~~~~~
By Brian Grow, Atlanta
With contributions by Steve Hamm, New York and Louise Lee, San Mateo, Calif.

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