TOYOTA MOTOR CORPORATION
Marketing Plan/Preliminary Project Plan Paper
Prepare a 4-8 page paper with a section on Marketing Plan and Preliminary
Project ABOUT TOYOTA MOTOR CORPORATION Plan due. Include a Cover page
and a References page. The paper should include the following for the Marketing
Plan: revised SWOT analysis (after last week’s feedback), the four Ps of marketing,
and promotional and advertising concepts and plans. Include how the product or
service will be differentiated in the market. Project Plan: This is preliminary. Have the
major deliverables and dates (of the plan, not the course). Review with the team to
ensure that timelines are agreed upon. Students should be at a high level by this
point with major deliverables.
NOTE: See Chapters 7, 8, 9, 10, and 15 of Successful Business Plan text for
Be prepared to have two team members present a 5–8-minute verbal recap
of the Marketing Plan in class.
The Marketing Plan
Product or Service Concept | Target Market and Segmentation | Value Proposition With Primary
Research | Pricing Strategy | Sales and Marketing Strategy | Conclusion
"You can have the best product or service in the world, but if people don’t buy—it’s
worthless. So in reality, it doesn’t matter how wonderful your new product or service is. The
real question is—will they buy it?" – Noel Peebles
This quote brings us to the marketing plan. Mr. Peebles was correct—great products that people do
not purchase are worthless. So what do you do? You utilize marketing skills, which is the purpose of
this unit. The marketing plan is the basis in which you define the four Ps: product, price, place, and
promotion. To put it simply, the plan that you create will position your products/services so that
people will want to purchase them.
In this section, we will cover how to research and develop your marketing plan. In the first part of this
lecture, we will cover the specific areas of the marketing plan, which include product or service
concept, target market and segmentation, value proposition with primary research, pricing strategy,
and sales and marketing strategy.
Product or Service Concept
Originally posted 2017-01-22 09:51:09. Republished by Blog Post Promoter