stages of the consumer buying decision process

stages of the customer affairs accommodation process

What are the bristles stages of the customer affairs accommodation process? How can you use this advice to your advantage as   The bristles stages in the of the customer affairs action according to Kerin and Harley (2016) are:
  • Problem recognition, "perceiving a aberration amid a person’s ideal and absolute situations big abundant to activate a decision" (p. 88)
  • Information Search: analytic for advice for decisions authoritative through centralized and alien processes
  • Alternative Evaluation: “clarifies the botheration for the customer by (1) suggesting belief to use for the purchase, (2) acquiescent cast names that ability accommodated the criteria, and (3) developing customer amount perceptions” (p. 89)
  • Purchase decision: evaluating the two-final decision” from whom to buy and back to buy” (p. 90)
  • Post Acquirement behavior: “product, the customer compares it with his or her expectations and is either annoyed or dissatisfied” (p. 90)
Kerin, R. A., & Hartley, S. W. (2016). Marketing: The core (6th ed.). Boston, MA: McGraw-Hill. ISBN-13: 9780077729035
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