Strategic Management

Module 2Module 2 -caseExternal Environment AnalysisAssignmentAn environmental analysis can be an extensive undertaking, requiring far more time and resources than we have for this course. Therefore, be sure that you do not give an inordinate amount of attention to any one factor to the exclusion of other important ones. Keys to the AssignmentStep One: Using the sources you identified in the SLP, collect some data to support an industry analysis of each of the Five Forces in Porter’s model. Step Two: Using the sources you identified in the SLP, collect some data to support an analysis of each of the four elements in the PEST analysis. When considering economic data, use the most current data you can find. Step Three:In a 5- to 6-page paper, write the results of your external analysis, and be sure to label each of the Five Forces as high,moderate, orlow. Taken together, the Five Forces analysis and the PEST analysis should lead to conclusions about the opportunities and threats facing the Kraft Foods Group as revealed by your research. The data you report from the Five Forces and PEST analysis must be properly cited using APA style. Step Four:Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as theKraft Foods Group’sconsultant. This is a professional document. Follow the format below:Executive summary: This is a synopsis of the main points, conclusions, and recommendations made in the longer report. If you would like a refresher on writing an executive summary, check this website:. highendfinance. com/CommercialLoans/Docs/07-4%20ES%20Guidelines. doc”>http://www. highendfinance. com/CommercialLoans/Docs/07-4%20ES%20Guidelines. docIntroduction:State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it. Main Body: The “meat” of the paper. Emphasize analysis, not just description. Use section headings in this paper and all papers. For example:Executive SummaryIntroductionPorter’s Five ForcesThreat of EntryRivalrySubstitutesBargaining Power of SuppliersBargaining Power of CustomersPESTPolitical EnvironmentEconomic EnvironmentSociocultural EnvironmentTechnological EnvironmentOverall Impressions Concerning the Company’s Environment (Opportunities and Threats)ConclusionModule 2 -SLPAssignmentThe key aspects of this assignment that should be covered in your paper are:Step One: Research Web and library sources that would give you the kinds of data you would need to conduct a Porter Five Forces analysis. Use the Kraft Foods Group (and thus, the foods industry) as the basis for this SLP. Note: We are not looking for sites that describe the Five Forces, but sites that will provide you with datathat you will be able to use to conduct your own external environmental analysis (e. g. , to analyze the degree of competition in an industry, or the ease of substitution). You have undoubtedly run into such websites and publications before in your core courses. Typically, they are government sources providing statistical data, industry or trade magazines or journals, general business publications, finance websites, websites for trade associations, etc. Step Two: This is a two-step process: Determine what kinds of information you would need to evaluate each of Porter’s forces (see the background materials), and then find a source that will give you that information. Find a minimum of one or two sources for each of Porter’s forces. Research Web and library sources that would give you data to support a PEST analysis. Find at least one or two sources for each PEST variable. Step Three: For each source you have given above, provide a title and a URL (if applicable), and write a sentence or two explaining what information is provided by the source and how the source would be useful in conducting an external analysis, and critiquing the source (e. g. , what are the strengths and limitations of the source)?Note: There are no length requirements for the SLP, however, you must address the above requirements precisely (two sources for each Porter and PEST factor), and you must critique the validity of each source with adequate depth.

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Originally posted 2018-06-22 11:53:17. Republished by Blog Post Promoter

Strategic Management

You spent the last week reflecting on both your appreciation of Deborah’s praise and the success of the organization, and then had a long weekend with your family. As you walk in to work on Monday, all you can think about is how excited you are about the future of the company. You sit down at your desk and get started on updating the project plan and preparing the marketing proposal for Deborah when there is a knock at your door. When you call for the person to come in, Anna, the financial analyst, enters. “Good morning,” she says. You are surprised to see that she looks nervous because Anna usually has a smile on her face. “Hi, Anna. Is everything okay?” you ask. “Well,” Anna begins, “I just finished our quarterly report. Our profit margins have dropped by 2% this quarter. ”After Anna leaves to send her report to Deborah, you start to wonder how you and your team can help fix this. Is a global strategy the answer, or should the company continue to focus on the domestic market?You call a project team meeting to learn about the progress of their research. Tiffany, one of your team members, begins the discussion. “I think we need to look at some of the internal factors,” she says. “We know what our capabilities are on the domestic front, but what about in the global market? We have a fairly strong market presence here in higher-end markets, but how does that translate globally?”“Well, I think we need to identify a benchmark to give us some more information to make a better decision,” you explain. Answer the following: What is your benchmark?Did it benefit from global expansion? If so, how? If not, why?Did this benefit or hinder the benchmark’s domestic market share? Explain. Were there risks associated with the globalization?How were these risks minimized?

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Strategic Management

Strategic ManagementPlease respond to the following: Analyze the steps involved in developing a strategic plan for a company and determine which step is the most difficult to get right. Explain your rationale. From the e-Activity, determine how you would leverage the support provided by the U. S. Small Business Administration in planning and starting your own business. Provide specific examples to support your response.

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Strategic Management

You have been a great help to Shawn as his external consultant. You and the cross-cultural team have successfully completed the following milestones for AGC: Established a change management planDiagnosed AGC using both quantitative and qualitative data-gathering and evaluation methodsDeveloped multisite interventions to overcome the root causes of existing global human capital management problems (strategic, human resource, techno-structural)Saved the company from financial ruinThe team’s next objectives, as indicated in your change management plan, are as follows: Describe various forms of internal and external threats to an organization. Describe various forms of protecting organizations from internal and external threats (e. g. , environmental scanning). Explain the purpose of a code of conduct. Describe the challenges of virtual offices. Describe the change role of global human capital managers. You and Shawn are now ready to meet with John and the board of directors at AGC. Shawn calls to check in with you about the report. “Hi, Shawn,” you say. “How’s everything at AGC?””We’re doing well,” he says. “I am happy to report that employee satisfaction and morale have increased, employee retention rates are high, and productivity has substantially improved. “”That’s great to hear,” you say. “I am finalizing my executive report, but I still need to add some information that will help ensure that AGC remains proactive and competitive in a quickly changing global environment. I’ve got a short bulleted list of things that I think should be added. Would you take a look at it, and give me your thoughts?””Sure,” he says. “E-mail it to me, and we’ll talk through it now. I’ve got time. “”Okay,” you say. “Thanks. “You send the following list to Shawn and discuss each point for inclusion in the report: Describe various forms of internal and external threats to an organization. Describe methods to detect internal and external threats to the organization. Evaluate methods to protect the organization from internal and external threats. Develop a proactive plan of environmental scanning to evaluate any existing threats to AGC. Explain the purpose of a code of conduct, and discuss why the development of this code will sustain appropriate behaviors at headquarters and AGC’s global subsidiaries. Describe the challenges of virtual offices and how they can be corrected. Explain how the role of human capital managers has changed and why it is advantageous to AGC. AGC IS A FAKE COMPANY. I will attach the scenrio

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Strategic Management

You have been a great help to Shawn as his external consultant. You and the cross-cultural team have successfully completed the following milestones for AGC: Established a change management planDiagnosed AGC using both quantitative and qualitative data-gathering and evaluation methodsDeveloped multisite interventions to overcome the root causes of existing global human capital management problems (strategic, human resource, techno-structural)Saved the company from financial ruinThe team’s next objectives, as indicated in your change management plan, are as follows: Describe various forms of internal and external threats to an organization. Describe various forms of protecting organizations from internal and external threats (e. g. , environmental scanning). Explain the purpose of a code of conduct. Describe the challenges of virtual offices. Describe the change role of global human capital managers. You and Shawn are now ready to meet with John and the board of directors at AGC. Shawn calls to check in with you about the report. “Hi, Shawn,” you say. “How’s everything at AGC?””We’re doing well,” he says. “I am happy to report that employee satisfaction and morale have increased, employee retention rates are high, and productivity has substantially improved. “”That’s great to hear,” you say. “I am finalizing my executive report, but I still need to add some information that will help ensure that AGC remains proactive and competitive in a quickly changing global environment. I’ve got a short bulleted list of things that I think should be added. Would you take a look at it, and give me your thoughts?””Sure,” he says. “E-mail it to me, and we’ll talk through it now. I’ve got time. “”Okay,” you say. “Thanks. “You send the following list to Shawn and discuss each point for inclusion in the report: Describe various forms of internal and external threats to an organization. Describe methods to detect internal and external threats to the organization. Evaluate methods to protect the organization from internal and external threats. Develop a proactive plan of environmental scanning to evaluate any existing threats to AGC. Explain the purpose of a code of conduct, and discuss why the development of this code will sustain appropriate behaviors at headquarters and AGC’s global subsidiaries. Describe the challenges of virtual offices and how they can be corrected. Explain how the role of human capital managers has changed and why it is advantageous to AGC. AGC IS A FAKE COMPANY. I will attach the scenrio

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Strategic Management

What are the implications of the changing population demographics for business firms?What is the replacement birthrate (total fertility rate) for the US, and other developed countries, and what does this mean for business firms?Based on your answers to these statements, plus any additional research you have done, how do you feel about the implications of changing population demographics? Why?Strict APA 6th format, 2 pages

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Strategic Management

Description:Background Information:ToolsCorp Corporation is a fictitious Company that does not exist anywhere. For the purpose of this course, we have located it in Tennessee. Itbuilds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailerslike Sears, Best Buy, and Wal-Mart. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thrivingbusiness in the US and Canada, ToolsCorp is trying to break into the global marketplace.Assignment:At this point in time, you are at the beginning of a project, which will eventually yield (in six months) a complete business plan for ToolsCorp’sstrategic initiative to penetrate the global marketplace. You will need to consider the strategic management process in building this business plan.In relation to this process, please prepare a report that provides appropriate responses to the following questions:How would you go about defining the identity of ToolsCorp Corporation and creating its mission statement? Write the mission statementfor ToolsCorp using the nine essential components in one paragraph. Where would you look for the information? What do you alreadyknow about ToolsCorp that can help?•What principle (s) would you use in order to prioritize • the implementation steps needed to accomplish the strategic objectives?What post implementation and feedback mechanisms would you have in place to evaluate the effectiveness of the process? Whatmeasures would you use?•• What legal and ethical issues need to be considered?Deliverable Length: The deliverable length shall be of five to seven pages (cover page and reference page not included). As a graduatebusiness student, you are required to provide a well-researched and analyzed comprehensive response to every assignment question. Brief,vague, generic, or non-definitive responses will not earn good grades.All individual project assignments require a minimum of five to seven (5 to 7) scholarly sources, a minimum of one per page. You are welcomeand encouraged to use text book and the course materials that came for this course.Objective: The Objective of the Unit 1 IP Assignment will involve the following the Course Outcomes and Grading Criteria with their respectivepercentages for the Grading Rubric:• Identify examples of good and bad business practices in the use of strategy design components. (30%)• Recognize situations that present potential legal and ethical issues and develop solutions for those issues. (30%)• Develop plans to improve business operations. (30%)• Use effective communication techniques. (10%)For assistance with your assignment, please use your text, Web resources, and all course materials.Unit MaterialsMeasurable Terminal Course Objective:Identify examples of good and bad business practices in the use of strategy design components.Develop plans to improve business operations.Recognize situations that present potential ethical and ethical issues and develop solutions for those issues.Grading Criteria :The defining of any entity’s identity requires a lot of honest introspection. It is an iterative process that harmonizes the strengths andweaknesses of the organization with the external environment in which it operates. It requires an accurate forecast of the industry’s keytrends and a ruthless, realistic appraisal of the company’s potential. It necessitates the establishment of rigid time frames for the executionof strategy and a constant reappraisal and adjustment of the company’s tactics. In order to establish this identity, the values and desires ofkey decision-makers should be ascertained, the image that exists with key customers should be researched, past triumphs and failuresshould be reviewed, and areas of synergy with the parent company Walden should be explored.1.Among the elements are innovation, the growth segments of cordless and consumer channels, and the brand equity of the circular sawproduct line.2.A form of triage, where factors such as ease of implementation, ability to defend, ability to achieve internal support and owner’s buy-in,longevity, flexibility, rate of financial return, and market share capture are all weighed and evaluated against each other.3.A business plan is not complete unless success metrics are established up front and then evaluated at the completion of each strategicstage. Interim targets should be established, and formalized periodic review meetings should be instituted. Status reports given by theappropriate managers and should cover such measures as market share targets, sales volume, pretax profit, inventory levels and turnover,and shelf space attainment.delivery length 5-7 pagesAll references in APA formart with Intext citation

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Strategic Management

To support your work, use your course and text readings and also use outside sources. As in all assignments, cite your sources in your work and provide references for the citations in APA format. Plagarism freeStart reviewing and responding to the postings of your classmates as early in the week as possible. Respond to at least two of your classmates. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between two or more lines of reasoning in the discussion. Complete your participation for this assignment by Wednesday, July 6, 2016. An Organization: Its Mission and Strategic IntentIn this assignment, you will decide on a company’s strategic intent, its mission, and the role of stakeholders in developing an organization’s strategy. You have learned that stakeholders have profound impact on the direction and the success of a company. Based on your readings and learning, complete the following tasks:Define the various classifications of stakeholders in a company and their role in strategic management decisions. Explain the connection between stakeholders and competitive advantage. You learned that strategic intent is an extension of a company’s organizational culture and the cornerstone of the firm. Based on your readings and learning, complete the following tasks:Discuss the importance of strategic intent and its impact on organizational success. Discuss why it is important and how an organization can move from intent to implementation. Based on your readings and learning, complete the following tasks:Describe the attributes of an effective strategist. Explain how you would create and sell a strategic mission to stakeholders. We cannot always control political, technological, economic, or cultural issues. Given that, answer the following questions:How often would you reevaluate your business strategy to maintain a competitive edge in the market place?What factors would you use to evaluate the need for change, and what tools would you use to make the changes?While performing an external environmental analysis, how important is it to use all four components and why?. next. ecollege. com/pub/content/a5008302-dfa1-42f2-a654-cd069bda85cb/SUO_Detailed_Discussion_Rubric_5W. docx”>

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Strategic Management

Module 1Module 1 -CaseStrategic Management Process/Vision, Goals, ObjectivesAssignmentIn this assignment, you will be critically evaluating the vision, values, mission statement, and goals/objectives of the Kraft Foods Group. Keys to the AssignmentAfter studying the background materials and completing the SLP, you are in an excellent position to evaluate a company’s published mission, vision, values, and objectives/goals. This Case asks you to begin your strategic analysis of the Kraft Foods Group by evaluating the company’s mission, vision, values, and goals. To do this, observe the following procedure:Step 1: Visit the official website of the . kraftfoodsgroup. com/welcome. aspx”>Kraft Foods Group, and identify the company s vision, mission, values, and goals. (Hint: You’ll need to do some exploring and a certain amount of speculation as the terms “vision” and “mission” (and sometimes even the term “company goals”) are used interchangeably. Explore the “About Us,” and “Investor Center” links. Also, look closelyat the most recent Annual Reports. Step 2: Criticallyevaluate the mission, vision, values, and goals (again, you’ll likely need to make decisions as to which is which). Use the criteria in the background materials as well as the readings related to the SLP to support your assessment of the quality of the company’s mission, vision, and values. Step 3: Determine which (if any) of the elements consider the goals and needs of specific stakeholder groups. Write down any examples. Step 4: Consider what changes are needed to improve the vision statement, the mission statement, the statement of company values, and the company’s objectives and goals. Step 5: Write a 5- to 7-page paper addressing the above requirements. While you must meetminimum length requirements, you must also address the above requirements with precision and with appropriate breadth and depth. NOTE THE FOLLOWING REQUIREMENTS AS WELL:Use of proper APA style is required in this course. Therefore, prepare your Case with proper documentation of sources, using in-text citations and a complete reference list. Refer to the. trident. edu/Presentation. aspx?course=95&term=110&presentation=104286″>Well-Written Paper guide if you are not familiar with APA style. Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as the Kraft Foods Group’sconsultant. This is a professionaldocument. Follow the format below:Executive summary: This is a synopsis of the main points, conclusions, and recommendations made in the longer report. If you have never written an executive summary before, or would like a refresher, check this link:http://www. highendfinance. com/CommercialLoans/Docs/07-4%20ES%20Guidelines. docIntroduction:State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it. Main Body: The “meat” of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with appropriate use of headings. Note: You must use section headings to respond to all major requirements in all papers. Your section headings should appear similar to the following:IntroductionCompany’s Mission Statement and AnalysisCompany’s Vision and AnalysisCompany’s Values and AnalysisAlignment of Company’s Mission, Vision, Values, and Goals with Stakeholders’ InterestsRecommended ChangesConclusionAssignment ExpectationsYour paper will be evaluated on the following seven points:Precision – Does the paper address the question(s) or task(s)?Breadth – Is the full breadth of the subject (i. e. , the Keys to the Assignment) addressed? Depth – Does the paper address the topic in sufficient depth and include the Background reading and other Background resources as references?Critical thinking – Is the subject thought about critically, that is, accurately, logically, relevantly, and precisely?Clarity – Is the writing clear and are the concepts articulated properly? Are paraphrasing and synthesis of concepts the primary means of responding to the questions or are points conveyed through excessive use of quotations?Organization – Is the paper well written? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are headings included in all papers longer than two pages?Referencing (citations and references) – Does the paper include citations and quotation marks where appropriate? Are the references from the Background readings and assignment present and properly cited? Are all the references listed in the bibliography present and referred to via citation?Tips and SuggestionsNote the following tips and suggestions:Business school case-study assignments are meant to offer practice opportunities for future businesspeople who are earning their MBA degrees. Consider yourself a consultant hired by the company to make these critical assessments. There are no right or wrong answers to the Case question, as long as your position is well defended. Study the theoretical concepts provided in the Background materials section of the module, and identify main strategy concepts. Analyze the mission statement (vision statement, etc. ) according to the criteria presented in the Background materials. Be critical and do not let yourself be influenced by a company’s “spin. “Do not hesitate to criticize the current statements. In many instances, you may not be able to find information on the company’s website. Many companies do not get this right. Include a cover page and reference page, in addition to the 4-5 pages of analysis described above. Include section headings for all papers longer than two pages. Cite and reference all sources, including those that you paraphrase. This means include citations and quotation marks for direct quotes of more than five words, and citations for information you have “borrowed” or paraphrased from other sources. Follow TUI Guidelines for . trident. edu/Presentation. aspx?course=95&term=110&presentation=104286″>Well-Written Papers. Submit your analysis by the end of this moduleModule 1 -SLPStrategic Management Process/Vision, Goals, ObjectivesAssignmentIn this module, you will be learning what constitutes good mission and vision statements. You will also be developing a list of criteria for evaluating such statements. You will then use these criteria to evaluate a corporate vision and mission statement in the Case. Finally, you will be comparing your two lists for commonalities and differences. Keys to the AssignmentThe key aspects of this assignment that you must cover in your3- to 4-page paper are:Step One: Read the Background materials and conduct additional research about writing mission and vision statements. You may rely solely on the websites in the Background materials or supplement them if you wish. You will find that there are a great many opinions on what constitutes a “good” mission statement. Your job is to identify five criteria that you believe are crucial to devising good mission statements. Step Two: Research the Background websites dedicated to writing vision statements. Again, you may supplement them if you wish. Identify five criteria you think are critical to good vision statements. Step Three:In a 3- to 4-page paper:List the five criteria you have chosen for mission and vision statements (i. e. , five each). This can be a bulleted list. Justify your choices. Explain why you think each individual criterion is important. Critically compare the commonalities and differences between your two lists. Be sure that you address this requirement with appropriate depth.

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Strategic Management

Discuss the advantages and the disadvantages of the first mover and the last mover theoriesYou should provide an unbiased comparison of the two theories. 1. Identify at least four advantages and four disadvantages for each theory and comprehensively show how each advantage or disadvantage affects the use of that theory (a minimum of 16 pros/cons in all). 2. Identify at least four examples of real firms who hMGT680-1302B-01 : Strategic Managementave been successful and four examples of real firms who have been failures using each theory (a minimum of 16 real firms in all). 3. Provide a definitive and unbiased recommendation of which theory to use. You should provide the specific attributes which constitute the most advantageous context in which the chosen theory operates and justify your recommendation with researched support, logic and examples. Deliverable Length:The deliverable length shall be of five to seven pages (cover page and reference page not included)ApA formatdetail read carefullyOnly one format of submission is accepted. The following is a format in which the paper you present each part of the paper in a separated paragraph. Part One: Advantages and Disadvantages of the first mover and the last mover theory ( a minimum of 16 examples- 33% of the grade)First Mover Theory First Mover Advantages (FMA). 1. Advantage and why this is an advantage2. Advantage and why this is an advantage3. Advantage and why this is an advantage4. Advantage and why this is an advantageFirst Mover Disadvantages (FMD). 1. Disadvantage and why it is disadvantage2. Disadvantage and why it is disadvantage3. Disadvantage and why it is disadvantage4. Disadvantage and why it is disadvantage(two spaces between the paragraphs) Late Mover Theory Late Mover Advantages (LMA). 1. Advantage and why this is an advantage2. Advantage and why this is an advantage3. Advantage and why this is an advantage4. Advantage and why this is an advantage Late Mover Disadvantages (LMD). 1. Disadvantage and why it is disadvantage2. Disadvantage and why it is disadvantage3. Disadvantage and why it is disadvantage4. Disadvantage and why it is disadvantage (two spaces between the paragraphs)Part Two:Identify at least four examples of real firms who have been successful and four examples of real firms who have been failures using each theory (a minimum of 16 real firms in all-33% of the grade)First MoversFirst Mover Theory Successful Firms (FMSF)1. Firm and why this firm was successful using the first mover theory2. Firm and why this firm was successful using the first mover theory3. Firm and why this firm was successful using the first mover theory4. Firm and why this firm was successful using the first mover theory(one space)First Mover Theory Unsuccessful Firms (FMUF)1. Firm and why this firm was unsuccessful using the first mover theory2. Firm and why this firm was successful using the first mover theory3. Firm and why this firm was successful using the first mover theory4. Firm and why this firm was successful using the first mover theory(two spaces between paragraphs)Late MoversLate Mover Theory Successful Firms (LMSF)1. Firm and why this firm was successful using the late mover theory2. Firm and why this firm was successful using the late mover theory3. Firm and why this firm was successful using the late mover theory4. Firm and why this firm was successful using the late mover theoryLate Mover Theory Unsuccessful Firms (LUSF)1. Firm and why this firm was unsuccessful using the late mover theory2. Firm and why this firm was unsuccessful using the late mover theory3. Firm and why this firm was unsuccessful using the late mover theory4. Firm and why this firm was unsuccessful using the late mover theoryTwo spaces between the paragraphsPart Three:Provide a definitive and unbiased recommendation of which theory to use. You should provide the specific attributes, which constitute the most advantageous context in which the chosen theory operates and justify your recommendation with researched support, logic and examples

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Strategic Management

3-4 pagerIdentify an organization. Review the organization s competitive advantages and disadvantages, evaluate the company s performance on the four generic building blocks of competitive advantage, and describe the company s distinctive competencies. Next describe the varying roles of strategy and luck in developing the firm s competencies and decide whether their firm s strategies are building upon distinctive competencies, as well as whether the firm is developing new competencies. Finally, evaluate barriers to imitation that benefit the firm, and whether and why the firm is experiencing difficulty in adapting to changing industry conditionsReferencesHill, C, Jones, G. (2010) Strategic Management Theory: An Integrated Approach. 9th ed. Mason, OH: South-Western Cengage Learning.

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STRATEGIC MANAGEMENT

Books to reference from:

J JOHNSON, G, SCHOLES, K, & WHITTINGTON, R.
2011: EXPLORING CORPORATE STRATEGY

RUGMAN, A.M. AND HODGETTS, R.M
2003: INTERNATIONAL BUSINESS

THOMPSON J.L AND MARTIN, F.
2005: STRATEGIC MANAGEMENT: AWARENESS AND CHANGE

WALL, S. AND REES, B
2004: INTERNATIONAL BUSINESS

WIT, BOB DE & MEYER, R
2004 – STRATEGY: PROCESS, CONTENT, CONTEXT.: AN INTERNATIONAL PERSPECTIVE

Compulsory text:

JOHNSON, G. WHITTINGTON, R. AND SCHOLES, K.
2012: FUNDAMENTALS OF STRATEGY

ALSO INCLUDE SOME JOURNALS.

Assignment details:

Management report on strategic direction and evaluation of MARSTON’S organisation’s strategy.

Use relevant strategic management tools and techniques to evaluate the current strategy of the organisation based on their strengths, weaknesses, opportunities and threats, derived from a analysis of Marston’s (plc) Brewery.

Firstly you need to provide some ‘performance’ data on how the strategy is working, trends in sales, profits, market share etc.. How the organisation competes (e.g. Differentiation/ Cost/ Focus). Evaluate how the strategic direction of the organisation by creating a ansoff matrix table which is put into the appendices, relate it to growth, innovation or international expansion. Analyse why this strategy might be suitable, acceptable and feasible given what you know about the SWOT for the organisation. Given the nature of this analysis there must be a contemporary and inventive flavour to much of the relevant data. Is the recent change in government likely to impact on their strategy? Stock market crashes in the Far East? Briefly identify and justify a potential improvement in strategic direction for the organisation.

An effective structure might present key trend data on how the organisation has been performing as the starting point for evaluating the strategy. Re-evaluating how the organisation tries to compete, its competitive advantage. The directions the organisations strategy is taking it in and how this matches what you discovered in terms of its SWOT and what this means in terms of its growth, innovation or movement into international markets. An evaluation of the strategy through SAF or another suitable model and a suggestion of how the strategy could be developed or augmented.

complete following and put in the appendices at the end of document to support the report arguments and information:

– swot on MARSTONS
– ansoff matrix relation to growth, inovation, expansion on MARSTONS
– external pestel analysis on MARSTONS
– vrin model on MARSTONS
– porters 5 forces on MARSTONS
– performance and statical data throughout the actuall report demonstating profits, losses, goverment taxation etc on MARSTONS.

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