Strategy And Positioning Analysis Part 1

-Create a 1050 word written positioning statement that identifies: *Your organization’s product/service*Your target market*How your product solves the target market’s needs*What makes your organization different from its competitionInclude at least four s

Strategy And Positioning Analysis Part 1

Create a 1050 word written positioning statement that identifies: *Your organization’s product/service*Your target market*How your product solves the target market’s needs*What makes your organization different from its competitionInclude at least four sources of research that support your analysis, at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research. Format your assignment consistent with APA guidelines. Strategy and Positioning Analysis Part 1MKT/421July 7, 2016This is what we have for a topic. Strategy and Positioning Analysis Part 1Over the past decade, many individuals have been frightened from tragic scenes, such as mass shootings, random crimes and home invasions. These events have been effecting American citizens throughout the country causing them to seek protection for themselves and their families. Each state has different laws regarding carrying a concealed weapon, however California has some of the strictest laws in the country. Due to the legal system constantly changing laws regarding owning and carrying a weapon, many California citizens are currently seeking the purchase of a handgun for concealed carry purposes. The Smith and Wesson M&P Shield 9mm or M&P . 40 S&W is on the list of one of the top 20 handguns owned by concealed carry owners in America. The following information will review specifics regarding this firearm, including background, industry, product of service, the SWOT analysis of the organization and offering, the competitive analysis, the target market, the needs that cause this population to buy, and a positioning statement.

Strategy And Positioning Analysis Part 1

Strategy and Positioning Analysis Part 1Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor’s approval of your product or service before beginning this project. Completethe following assignment using the “Strategy and Positioning Analysis” template. Develop a 2,100-word analysis explaining the following headings: Describe the organization’s background, industry, and product or service. Describe, in detail, the product or service. Prepare the SWOT analysis of the organization and offering. Explain a competitive analysis of the organization and offering. Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment. Identify the needs that cause your target market to buy. Create a written positioning statement that identifies: Your organization’s product/serviceYour target marketHow your product solves the target market’s needsWhat makes your organization different from its competitionInclude at least four sources of research that support your analysis, at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.

Strategy and Positioning Analysis Part 1

Question

Strategy and Positioning Analysis Part 1

Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor’s approval of your product or service before beginning this project.

Completethe following assignment using the “Strategy and Positioning Analysis” template.

Develop a 2,100-word analysis explaining the following headings:

Describe the organization’s background, industry, and product or service.
Describe, in detail, the product or service.
Prepare the SWOT analysis of the organization and offering.
Explain a competitive analysis of the organization and offering.
Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
Identify the needs that cause your target market to buy.
Create a written positioning statement that identifies:
Your organization’s product/service
Your target market
How your product solves the target market’s needs
What makes your organization different from its competition

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.